Across the United States, small and medium sized enterprises (SMEs) are grappling with a daunting reality: the odds of survival remain stacked against them. Roughly one in five new businesses closes its doors within the first year, and nearly half do not make it past five years. The underlying causes are often systemic, including inefficient management, lack of strategic foresight, and disorganized internal operations. These are not failures of ambition or effort, but rather signs of a critical gap in access to structured support and professional guidance.
In this context, Licenas Innovations LLC is preparing to step into the national business landscape as a consulting firm focused on enabling SMEs to overcome operational and strategic barriers. While not yet operational, the Wyoming based company has been established to address the unique challenges that smaller businesses face across industries such as construction, retail, service, and manufacturing—sectors often overlooked by large consulting firms but critical to local economies.
What distinguishes Licenas Innovations is not just its strategic approach, but the lived experience of its founder, Andressa de Lima Silva. Indeed, Silva’s background is a broad one that spans corporate financial institutions in Brazil and hands on entrepreneurial management in Australia, where she led a successful painting business. This blend of structured, finance driven insight and direct, day to day operational leadership gives her a grounded perspective on the realities of running a business.
“I have seen how many business owners are experts in their trade but feel overwhelmed by the management side,” Silva explained. “There is often a lack of support tailored to their scale and specific challenges. My goal is to bridge that gap with solutions that are practical and actually usable.”
Silva’s professional journey began in Brazil, where she worked in administrative and customer service roles at prominent institutions like Itaú Unibanco and Caixa Econômica Federal. Her career later evolved through various operational roles in Australia, culminating in the founding of her own business. Along the way, she gained a deep understanding of both the structural complexities of formal institutions and the agility needed to run a small enterprise. With academic credentials in business administration and leadership, she now aims to use this dual insight to benefit others facing similar challenges.
Licenas Innovations is being launched with the express purpose of equipping SMEs with tools to function more efficiently and scale more strategically. Through a range of services centered on operational diagnostics, leadership training, workflow optimization, and market expansion guidance, the company plans to help businesses make better informed decisions and reduce their dependency on scarce external expertise. The firm will adopt techniques such as Lean methodology and process mapping, aligning its consulting approach with best practices in operational design.
Its broader impact, however, is expected to be economic as well as individual. In a country where SMEs comprise 99.9 percent of all businesses and employ more than 60 million people, the health of these enterprises directly influences national economic stability. Licenas Innovations intends to play a role in this landscape by improving productivity, reducing inefficiencies, and promoting resilience among its clients.
The company’s model also responds to growing concerns over labor shortages in operational and managerial roles. By embedding training and knowledge transfer into its engagements, the firm will help clients build internal capacity rather than relying solely on hiring external professionals, a critical advantage at a time when nearly half of small businesses struggle to fill key roles.
Moreover, Licenas Innovations plans to address gaps in underserved and rural communities, where access to skilled consultants and training programs is often limited. The aim is not just to offer advice, but to implement sustainable practices that allow businesses in these areas to compete and thrive in wider markets, including international ones.
As the firm prepares to open its doors, Silva envisions a consultancy that becomes more than a service provider. “I want this company to be a true partner to small businesses,” she said. “Helping people organize their operations, train their teams, and grow confidently is how we create long term impact, not just for the business owners but for their communities and the economy at large.”
Licenas Innovations stands at the intersection of small business development and strategic consulting, with a mission rooted in hands on experience and a vision aligned with national economic needs. Its launch signals an effort to strengthen the foundation of American enterprise from the inside out, one small business at a time.
