If you are an owner of an aesthetic clinic, then you know that it can be tough to attract new clients. It seems like everyone is offering similar services, and it can be hard to set yourself apart from the competition.
However, most beauty entrepreneurs don’t know that skills aren’t enough to make you a leading aesthetician. You must invest a lot of time and resources and overcome several challenges to be at the top.
One entrepreneur who has scaled the ladder of success in the beauty industry is Scalpa’s CEO, Bryce Cleveland. The budding entrepreneur overcame many obstacles to become one of the leading people in the beauty industry. Particularly when Bryce was working on building Scalpa, he sacrificed a lot to make it the successful brand it is today.
Getting More Clients for your Aesthetic Clinic
If you are looking to attract more clients to your clinic, here’s how Bryce Cleveland believes you can do this:
Prioritize Your Client’s Needs
As a beauty entrepreneur, you must consider what your clients want and need. What are their skin concerns? How can you help them? By offering the best services and using the best products, you will be able to set your clinic apart from the rest.
“I always tell my team that we need to put our client’s needs first. If we do that, then the rest will follow,” Bryce Cleveland shares.
Your clients are coming because they see you as an expert who can help them with their skin concerns. Offer them the best services, make them feel special, offer loyalty programs, and try to always go the extra mile. You are on the right track to retaining your clients.
Invest in Quality Products
The products you use in your clinic say a lot about your business. If you want to attract more clients, then you need to invest in quality products. By using the best skin care products, you will be able to show your clients that you are serious about your business.
Ensure to promote your clinic by informing clients about the latest and most effective products. This way, they feel enlightened and see you as the expert that you are.
“I tell my clients about Scalpa’s products because I know they are of the highest quality and will help them with skin concerns. I inform them about how Scalpa’s skincare products protect, rejuvenate, and revive their skin. I want my clients to have the best, so I only use the best products in my clinic,” Bryce Cleveland states.
Offer Effective Skincare Services
This is the reason why you are in business. You must ensure that you offer the most effective skincare services. Apply the most effective skincare treatment methods like micro-needling, dermaplaning, laser skin resurfacing, botox injections, laser hair removal, and so on. By doing so, you can set your clinic apart from the others.
By following these tips, you are on your way to attracting more clients to your aesthetic clinic. You can take further steps to improve your expertise by enrolling in Scalpa’s Shine Permanent Foundation Training. Here, you will learn how to perfect your technique, build a solid client base, and take your business to the next level.
“The training is designed for entrepreneurs who want to be at the top of their game. It doesn’t matter how long you have been in the industry; this training will teach you everything you need to know about being a leading beauty entrepreneur,” Bryce Cleveland says.