Digital Marketing

Lead Generation Market Expected To Grow To $3.8 Billion By 2026

How We Generated Skyrocketing Leads and Improved Profit Margins for Our Digital Marketing Agency Clients

The need to generate leads isn’t going away anytime soon. In fact, according to a study by e-portfolio software provider Freshbooks, the market for lead generation services is expected to grow from $1.9 billion in 2018 to $3.8 billion by 2026. That’s why it’s so important to find a lead generation service to help you meet your specific needs. So if you’re looking for ways to increase your lead generation efforts, read on.

What is lead generation?

Lead generation is a process that helps companies acquire new customers. It can be done in a variety of ways, so find one that is most applicable to your business. Outsourcing lead generation can help save time and money while increasing conversion rates. Implementing a lead gen program can improve your bottom line significantly, so don’t wait to start.

Lead generation outsourcing

Outsourcing lead generation can be a great way to beef up your marketing efforts. Hiring a lead generation contractor can focus on other aspects of your business. It’s essential to ensure the contractor you hire meets your specifications and abides by your quality assurance guidelines. 


How to filter B2B lead gen companies?

Outsourcing lead generation can be a great way to speed up the process and increase efficiency via marketing. For starters, get started by emailing or chatting with potential lead-generation companies. Once you know their capabilities and what you need, it’s time to start filtering out the companies. Make a list of requirements and specs, and then choose the best one for your needs. Once you have identified the type of lead generation you need, the first step is to identify the leads. With outsourcing lead generation, you can get leads from different sources, such as cold calling, email marketing, social media marketing, and more. It sounds like a lot but it can all be done in no time with a solid and scalable sales CRM. A CRM plays a crucial role in the entire process since it keeps your lead data organised making the filtering system 10X easier. 

A buyer persona (BP)

Before you start emailing leads or telemarketing to your target market, it is essential to identify the buyer persona that your business is targeting. Once you have done this, you can use lead gen tools like email capture forms and telemarketing in a more targeted way. By outsourcing this process to qualified agencies, you can create BP’s (buyer personas) representatives of the customers interested in your products and services. It will help increase the chances of generating leads from buyers who match these profiles perfectly.

Data collection and outreach

Data collection and outreach are essential parts of any content marketing effort. By outsourcing lead generation to the right provider, you can get more qualified leads in less time. It will help you collect data that will help you better understand your target market – their interests, needs, etcetera. Then it becomes easy to engage them with relevant and engaging content that speaks directly to them.


The benefits of outsourcing your B2C or B2B lead generation

Outsourcing lead generation can be a great way to save time and money while increasing your business’s potential. It can be an excellent fit for businesses of all sizes and industries. By choosing the right company, you can get the lead generation services you need and expect a high-quality outcome. Additionally, outsourcing can help to streamline your lead generation process, making it faster and easier to get leads in the right hands. In the end, outsourcing a call centre for lead generation with skilled professionals is a powerful way to boost your business growth in a cost-effective manner. 

Lower costs

Lowering costs is key to success in any business – outsourcing lead generation can play a significant role. Hiring an outsourced lead gen service provider can reduce costs related to an email campaign, telemarketing, and more. There are many different types of outsourcing services available today, so it’s essential to select the best one for your business needs. 

You could outsource lead gen activity quarterly or monthly- depending on how many leads you need to be generated at a time. Outsourcing allows you to generate leads at a fraction of the cost, and using traditional marketing tactics would usually take much longer than with an effective outsourcing strategy. Furthermore, skilled professionals are thorough with what the customers are looking for and they put their needs first. Once customers get to know that your business is a ‘caring brand’ that understands customer needs it will help you get positive business reviews on classified and widely followed websites

Time-saving and effective

Outsourcing lead generation can save you time and effort. Not only that, but it can also be very effective in generating qualified leads and potential customers. 

  1. Emailing, telephoning through a virtual business number, or contacting leads through social media channels is a great way to connect with them on an individual level and get to know them better before launching any marketing efforts directed toward them 
  2. Tracking the results of your outsourcing campaign is critical in determining whether or not it successfully reached your business objectives. 
  3. Opt-ins, web forms or surveys are among the most popular methods for lead generation because they allow you to gather information from a large number of people at once. 

Lead Nurturing

Lead nurturing is one of the most critical aspects of content marketing. It’s essential to have a lead-generating strategy in place, and outsourcing can be a very effective way to achieve this goal. There are various ways to outsource lead generation – through social media, cold calling, email marketing, etc.- but choosing the right provider for your business is essential. Assess their abilities and track results so that you can improve upon what works and adapt as needed. The ultimate aim is to produce better leads than you would ever generate on your own.


How to outsource lead generation

Lead generation can be time-consuming and challenging, requiring a mix of skills and expertise. Outsourcing can help you overcome these challenges and increase your lead-generation efforts in no time.  

Here are some easy steps to outsourcing lead generation: 

  • Consider paying a third-party provider to do these tasks for you. 
  • Measure the results of your outsourcing effort and make any necessary adjustments to continue succeeding with lead generation. 
  • Start by identifying the tasks you don’t have time or resources to complete yourself.
  • Set expectations and agree on a pricing structure before outsourcing.

Create an email template

Creating an effective email template that generates leads is essential for any business. Here are some tips to help you achieve this: – Always include a CTA (Call-To-Action) button so potential customers can easily reach out to you. – Keep your email templates clear and concise, so customers know what they’re getting into before clicking on anything. It will make them more likely to open and click through your emails. – Use lead generation methods such as email marketing, telemarketing, or live chat platforms to collect contact information from potential customers. Whichever method you choose, ensure it’s executed professionally, so the customer feels valued and appreciated throughout the process.

Make a tracking system for the leads generated

Generating leads is essential to success in any affiliate marketing campaign. However, it can be a time-consuming and frustrating task to manage them manually. A sound lead generation tracking system can help you track the progress of your leads and follow up with them as needed. It will also allow you to store the leaders in a database so that you have access to all relevant information in one place. Outsourcing lead generation services can free up your time to focus on other tasks more effectively.

Identify your ideal customer

When it comes to lead generation, there’s no one-size-fits-all approach. That’s why you need to tailor your marketing efforts to specifically reach the leads that will benefit your business most significantly. One way to increase your website ranking is with the help of link-building. Second, interactive email campaigns. Lastly traditional marketing efforts. For email marketing, in particular, it is essential to identify your ideal customer – someone who needs or wants what you have to offer. With market research tools at hand, you can quickly determine whether this person exists and, if so,- how many of them there are in the market currently. Once you know all this information about your ideal customer – including their needs and interests – generating leads becomes a breeze.



Outsourcing lead generation can be a great way to save time and money while still meeting your lead generation goals that are necessary for business growth. By filtering lead generation companies based on your needs and goals, you can ensure that the lead generation process is tailored specifically to your business. Furthermore, outsourcing lead generation can bring in qualified leads from a diverse range of sources, which can help you to reach your sales goals more quickly.

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