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Know The Future And The History Of Online Shopping In India: The Era Of Shopping Online

Online shopping has indeed become popular in India, with billions of dollars worth of orders being made in a single day. The biggest advantage of this type of shopping is that it can be done within minutes, at the ease and comfort of your house or wherever you are, by just clicking a tab. Certain platforms like GlowRoad online shopping sites have made their mark with their phenomenal delivery services, easy-to-return policies, and exciting deals. 

This evolution of online shopping in India started from humble beginnings and later became an indispensable part of modern consumer culture. This journey, marked by technological advancements, changing consumer behavior, and market dynamics, reflects the distinct nature of e-commerce in India. 

So, without any delay, let us quickly find out more about how online shopping has won over the hearts of Indian consumers, tracing its journey through India’s past, present, and future. 

Early Years: Pioneering the Digital Marketplace

Online shopping had a slow start in India as the Internet penetration itself was quite low, and most importantly, the customers were not aware of it as well. Additionally, people didn’t want to take the risk of buying a product without seeing it physically. They were fixed to the traditional approach of shopping that included touching and feeling the products and testing their features before buying anything.

In 1990, websites like Rediff Shopping and Indiatimes Shopping pioneered the digital marketplace, offering a limited range of products to a cautious consumer base. However, concerns about online security and logistical constraints hindered widespread adoption. Later, in 1995, online shopping became popular in the country with the well-known auction site 

The Mid-2000s: The Rise of Homegrown Players

The mid-2000s saw the emergence of homegrown e-commerce players like Flipkart and Snapdeal. These platforms reorganized the online shopping experience and offered a huge display of products, competitive pricing, and innovative features like cash on delivery. They also encouraged other portals like Amazon India, Jabong, and Myntra to enter the Indian market. This period marked an outstanding shift in consumer behaviour as more people embraced the convenience and accessibility of online shopping.

The 2010s: The Era of Expansion and Consolidation

The 2010s witnessed a period of rapid expansion and consolidation in the Indian e-commerce landscape. International giants like Amazon and eBay entered the market and intensified the competition. Mobile shopping apps have become increasingly popular. Companies invested heavily in logistics infrastructure, last-mile delivery capabilities, and customer service to enhance the shopping experience. This growing era of online shopping set the ground for upcoming reliable platforms like the GlowRoad online shopping app.

Present State: Dominance and Diversification

There was a time when online shopping in India was limited to a few people because of a few PIN codes accessed by people living in metropolitan cities. But now, with its exponential rise, even people in smaller cities can shop online from the comfort of their homes.

Today, online shopping in India is dominated by major marketplaces, with the GlowRoad online shopping site offering diverse products from electronics to fashion, groceries, and more at affordable rates.

Later on, the pandemic accelerated the adoption of online shopping, as it was during this time that most people were introduced to the magical world of purchasing online. Want to talk in numbers? You would be astounded to know that COVID-19 generated hyper-growth and a 12-month increase in market penetration, making India the third-largest shopper base in the world. In 2021, India’s online shopping market increased to almost $40 billion.

Future Trends: Towards a Seamless Shopping Experience

Based on the recent studies and consistent growth of online shopping in recent years, it can be easily assumed that it will continue to grow in the upcoming years. India’s e-commerce contribution to the total retail market is still 7%, compared to 50% for markets like China. This suggests that there’s still a huge future growth space.

Looking ahead, the future of online shopping channels in India like the GlowRoad online shopping platform is characterized by several key trends:

  • Omnichannel Retail 

Omnichannel retail involves the integration of online and offline channels to provide a unified shopping experience for consumers. This way, customers can interact with a brand across various websites, mobile apps, physical stores, and social media platforms. One of the key features of omnichannel retail is the “buy online, pick up in-store” (BOPIS) option, where customers can browse and purchase products online and then collect them from a nearby location at their convenience.

  • Personalization and AI

Online platforms are planning to utilize data analytics and machine learning algorithms to analyze customer preferences and purchase behavior to deliver personalized product recommendations, promotions, and marketing messages. Artificial intelligence can also optimize supply chain operations, including inventory management, for effective planning.

  • Augmented Reality and Virtual Reality

Augmented reality and virtual reality technologies are transforming the way consumers interact with products online. Augmented reality allows consumers to visualize how products will look and function in their environment, while virtual reality creates a splendid shopping experience by transporting users to virtual environments where they can explore products in detail.

  • Sustainability and Ethical Shopping

With growing awareness about environmental and social issues, consumers are increasingly seeking out eco-friendly and ethically sourced products. This shift in consumer preferences drives demand for sustainable practices across the e-commerce industry. E-commerce platforms like Glowroad online shopping are responding by incorporating sustainability initiatives into their operations, such as offering eco-friendly packaging, partnering with ethical suppliers, and promoting certified organic or fair trade products.


The evolution of online shopping in India has been affected by multiple factors like technology, market forces, etc. The above-mentioned trend covers what the future will look like in the coming years. As e-commerce platforms like GlowRoad online shopping continue to evolve, fueled by innovation and changing consumer preferences, they are poised to reshape the retail landscape and redefine the way Indians shop in the future. 

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