In the realm of Digital Innovation and Omnichannel Excellence, Kevin Charef takes the helm at Novartis Switzerland. With a robust foundation in digital innovation and customer engagement, Kevin brings an extensive reservoir of experience to the forefront, shaping impactful digital strategies that are underpinned by technology and data-driven insights.
Across his career, including his tenure at Abbvie France, Kevin has consistently demonstrated an exceptional knack for navigating intricate digital landscapes and driving business growth through cutting-edge technologies. His profound understanding of customer needs and market dynamics has positioned him as an esteemed authority in the fields of digital innovation and omnichannel engagement.
Kevin Charef
Yet, Kevin’s expertise transcends industry boundaries. Ranging from luxury haute couture, perfumes, cosmetics, and high-jewelry to banking, insurance, HR services, medical aesthetics, and pharmaceuticals, he has traversed a diverse spectrum of sectors. This distinctive blend equips him to craft digital transformation strategies that surpass constraints, effectively impacting both B2B and B2C landscapes. His current expertise spans B2B domains such as pharma, banking, insurance, and HR services, while also extending into consumer-focused industries, including FMCG and luxury categories, telecom, and CPG brands.
With dual Master’s degrees in Marketing and International Business from IESEG Business School and Aix en Provence University, Kevin has fortified his prowess through digital certifications in transformation, data analytics, and AI from esteemed institutions such as INSEAD, HEC, and the London Business School.
In his role spearheading digital innovation and omnichannel customer engagement strategies, Kevin’s compass remains aligned with the aspirations of healthcare professionals (HCPs) and patients. Leveraging emerging technologies, harnessing insights from data, and embracing a customer-centric approach, Kevin aims to elevate engagement across an array of communication channels. These channels extend beyond virtual platforms, encompassing face-to-face interactions with healthcare professionals across diverse therapeutic areas like medical aesthetics, dermatology, oncology, neurology, hematology, rare diseases, and internal medicine.
Kevin’s career journey boasts pivotal roles, including serving as Associate Director, Digital and Omnichannel for the Allergan Aesthetics brand at Abbvie France. He has also held significant positions such as Global Digital & Omnichannel Director at Allianz Trade and Regional Digital Marketing Director for ADP EMEA, where he orchestrated groundbreaking digital marketing strategies. His early experiences in the luxury sector, collaborating with industry giants like LVMH Fragrance Brands and McGarry Bowen Agency, underscore his remarkable versatility across sectors.
Kevin’s experience, adaptability, and mastery in the digital realm are set to reshape the landscape, leaving a lasting impression across various industries and audiences. His expertise encompasses digital and omnichannel strategy, UX/UI design, paid and cross-media management, social media and influencer management, CRM, and analytics. Furthermore, his proficiency extends to delivering AI pilots in diverse organizations, focusing on performance and field management.
With an international upbringing and experience spanning five regions including EMEA, North America, LATAM, and APAC, Kevin has managed digital delivery across over 60 countries. His ability to strategize and localize digital approaches for different markets while measuring performance at local affiliate, regional, and corporate levels showcases his comprehensive expertise.
For deeper insights into Kevin Charef’s professional journey, kindly explore his LinkedIn profile.
