Keith Wilson is the Founder & CEO of Klearcoat Labs, a Web3 company that is building a bridge between the automotive industry and the Web3 community by enabling automotive brands to connect with customers via non-fungible tokens.
A Mississippi native, Keith received his bachelor’s degree in marketing at the University of Mississippi in 2008. He then moved to Atlanta in 2009 to earn his M.B.A. with a concentration in Marketing at Clark Atlanta University in 2011. While at CAU, Keith studied abroad for a semester in Beijing & Shanghai China at The University of International Business & Economics earning distinct certifications in International Business & International Marketing. He also completed a summer internship with Ford Motor Company in Detroit, Michigan the summer of 2010.
After graduation, Keith was recruited to the Marketing Leadership Program at Ford where he has since led a $1B P&L and in which he grew to $1.5B in revenue within a year as the head of the Ford Expedition brand. While at Ford, he also went back to China on assignment where he led all Global Product Strategy for the Lincoln China organization, introducing some of the first electric vehicles in East Asia.
After Ford, Keith moved back to Atlanta where he has since led new product strategy efforts for Georgia Power and taken on the role of Product Management Director of Peugeot North America for PSA Groupe, now known as Stellantis.
Most recently Keith was the Head of Partnerships for the Eastern U.S. for Rivian Automotive. While at Rivian, he developed strategic public/private partnerships with the States of Tennessee, Michigan, South Carolina & Georgia that resulted in the deployment of Rivian level 2 charging stations statewide.
Along with his duties at Klearcoat Labs, Keith still consults with cities and counties throughout the southeast on the EV industry and EV community charging deployment strategies.
About Klearcoat Labs
Klearcoat Labs is a minority owned Web3 company that empowers automotive brands to connect with new customers through NFTs. We do this by fusing their IP and reach with blockchain technology to create a suite of decentralized automotive assets and experiences that give ownership and access to a new digitally native automotive community.
Using the cultural role of cars as a bridge to introduce, educate, and integrate society and the automotive industry into Web3, Klearcoat Labs is on a mission to accelerate the shift toward decentralized automotive assets and experiences. We seek to offer products and services that will empower auto brands and dealerships to deliver optimal utility and earning opportunities for a new wave of more digitally native customers.
Automotive brands can turn NFTs into a revenue generating, consumer engaging, loyalty driving, partnership building, FORCE for their brand. But they need the right strategy, the right tools and the right partner. We bring previous automotive experience and the technology solutions for integrating digital assets in enterprise-level automotive organizations.
Our Mission is to establish ourselves as the leading provider of decentralized automotive products and services. By partnering with automotive brands, mobility companies and dealerships to assist them in strategically using non-fungible tokens (NFTs) to re-launch their most exciting products, from the past, present, and future, we are bringing blockchain to the broader auto industry.