Suppose you start a small business, and you don’t have enough money to spend on different digital marketing platforms. You resort to sharing your business page via DMs to your friends and relatives. After a few months, you see only a handful of people liking your business page. This indicates that your sales volume isn’t increasing the way you expected in the first place. One reason for this slow response from potential customers is they don’t get to see enough of your business page or posts from your business page on their timeline.
When it comes to social media, paid marketing works wonders, sometimes even more so than organic marketing. Of course, organic and paid social media marketing have a common objective: to attract as many people as possible to your website. But what sets paid social media marketing apart? The owner of Dose of Roses, Joseph Ayoub, has his say on organic and paid social media marketing and how they affect your business.
Paid social media marketing
As already mentioned, organic and paid social media marketing has the same objective but it’s time it takes to produce results makes all the difference. When Joseph started Dose of Roses, he decided to promote his brand on Facebook, Instagram, and other social media platforms. He invested in paid marketing to ensure his ads came upon his followers and potential customer’s timelines every single day. This is to make sure that they don’t forget the name of the company and when they have a gifting opportunity, it’s there to remind them.
Repeated advertisements stick in your brain for a long time. That’s what paid social media advertising can do to your marketing campaigns. Joseph got fruitful results from all his paid campaigns. Dose of Roses is now one of the world’s fastest-growing brands and this didn’t happen overnight. He had to combine his paid advertisements with influencer marketing to attract the attention of his audiences. In many of his speeches, Joseph says that it’s not wrong to rely on organic marketing, but you can’t depend on it exclusively.
If Joseph had turned to organic social media marketing, Dose of Roses wouldn’t have been as big of a brand it is now. But what if you only want to stick to paid advertisements on social media?
A balance between paid and organic social media campaigns
Organic social media marketing depends on your paid campaigns. For example, you start a business and create your business page on Facebook, but it doesn’t have too many followers. It would take weeks to get to a few hundred followers on your business page. At this rate, it would take years to attract thousands of customers. Instead, you buy potential customers who will more likely like, share, and comment on your posts, thus making them reach more people organically. Once you have a significant number of followers, you can rely on them to increase your followers’ list organically.
Joseph advertised on Google, YouTube, Facebook, Instagram, Tik Tok and Twitter to reach his customer base. He was relentless with his marketing campaigns during the first few months that this gave Dose of Roses the boost to grow faster than any of its competitors. You can expect similar results if you do what Joseph did; invest in paid social media marketing and watch its effects carry over to your organic marketing efforts.