In today’s ever-evolving business landscape, it’s essential for brands to stay ahead of their competition, and one of the most effective ways to do so is to clearly define your growth strategy. Jobs to be done (JTBD) is an increasingly popular method for understanding customer needs and creating a successful product or service that meets them. JTBD involves understanding the tasks and outcomes customers hope to achieve when using a product. By crafting a growth strategy using JTBD, brands can create a product or service that meets customer needs and increases the likelihood of customer retention. This essential guide will provide an overview of JTBD and explain how it can be used to develop a successful growth strategy for your brand.
What are Jobs to be Done?
Jobs to be done is a marketing framework that helps companies understand how customers are getting value from the products and services they use. The central idea behind this framework is that customers hire products to get a job done — either to solve a problem they have or to meet a goal they’re trying to achieve. Jobs to be done is not a strategy, product, or service. Rather, it’s a fundamental understanding of what drives people to make a purchase.
Companies that follow this approach use research to unearth the problems and goals that the customers are trying to achieve when using a product or service. Then, they create new offerings or find ways to improve their current products to meet those needs. Jobs to be done helps companies create products and services that meet customers’ unmet needs. It can also be used to identify strategic product extensions that are expected to be successful based on current customer needs.
Benefits of using JTBD in your growth strategy
When you understand how your customers use your products, you’ll be able to create new products and services that meet their needs. This will help you stay ahead of the competition, improve customer satisfaction, and increase your brand’s revenue.
– Increased brand loyalty – When customers feel that your brand understands their needs, they’re likely to be more loyal to that brand. That’s because they’ll be more satisfied with the products and services you’re offering.
– More effective product development – When you know what your customers want and how they use your products, you can create future products that meet those needs. This will help you avoid unnecessary product development and research costs.
– New product and service opportunities – Once you understand how customers are getting value from your products, you can find ways to improve those products. You can also identify new products and services that customers need but may not be aware they can buy.
– Improved marketing opportunities – Once you know how your customers are getting value from your products, you can improve your marketing efforts. This will help you better connect with potential customers and increase sales.
– Increased brand awareness – When you better understand how customers use your products and services, you can create better content that’s targeted towards those people. This will help increase brand awareness as people discover your product solutions.
How to use JTBD to define customer needs
Before you can create a successful JTBD growth strategy, you must first understand the needs of your customers. One of the best ways to do that is to complete a JTBD analysis. A JTBD analysis will help you understand the job your customers are hiring your products to do and how they use your products to get the job done. It’s an essential part of understanding job satisfaction.
Conducting a JTBD analysis is a data-driven process. You’ll explore data related to your customers and their needs. You’ll also look at data related to your business, such as sales figures and customer feedback. When conducting a JTBD analysis, start by creating a list of your products, services, and brand. Next, create a list of the customers who use your brand and their needs. Once you’ve completed those two lists, you can begin to explore the data related to your customers’ needs. You’ll want to consider how your customers are getting value from your products and services. Consider the outcomes customers are hoping to achieve when using your products and services.
Steps to creating a successful JTBD growth strategy
If you’ve completed a JTBD analysis, you’ll have a better understanding of your customers’ needs and how they use your products and services. This will help you create a successful JTBD growth strategy that meets those needs. Use these steps to create a successful JTBD growth strategy:
Identify unmet needs – First, you must identify unmet needs from your JTBD analysis. These are customer needs that your products or services currently meet. Choose products and services to improve. Next, you must choose the products and services you want to improve. You can do this based on the needs you identified in the previous step.
Find ways to improve products – Once you’ve chosen the products and services you want to improve, you can find ways to improve them based on the needs you’ve identified.
Best practices for completing a JTBD analysis
When you’re conducting a JTBD analysis, it’s important to consider all the data related to your customers and your products. This data can come from a variety of sources, such as customer interviews, surveys, focus groups, and social media channels. It can be helpful to create a single document where you record everything related to your JTBD analysis. That way, you can easily update your analysis as you receive new data. Further, as you continue to receive new data and learn more about your customers, you’ll want to update your JTBD analysis. This will help you identify new customer needs and understand how they are getting value from your products and services.
Implementing your JTBD growth strategy
Once you’ve completed a JTBD analysis, you can start to implement a growth strategy that meets your customers’ unmet needs. You’ll want to consider how your products are currently meeting those needs and how you can improve those offerings to be even better. In order to implement a successful JTBD growth strategy, you must follow the steps outlined above. You’ll want to identify unmet needs, choose products and services to improve, find ways to improve them, and finally find new ways to improve products. Once you’ve completed that process, you can start to make changes to your current products and services. You can also begin to identify new products and services that customers need but may not be aware they can purchase from you.
Conclusion
Jobs to be done is a marketing framework that helps companies understand how customers are getting value from the products and services they use. The central idea behind this framework is that customers hire products to get a job done — either to solve a problem they have or to meet a goal they’re trying to achieve.
Brands that follow this approach use research to unearth the problems and goals that the customers are trying to achieve when using a product or service. Then, they create new offerings or find ways to improve their current products to meet those needs. Jobs to be done helps companies create products and services that meet customers’ unmet needs. It can also be used to identify strategic product extensions that are expected to be successful based on current customer needs. If you’re looking to include the powers of JTBD in your organizational framework, reach out to us at Thrv today!