Creative designer and founder of RF Creative Agency, sheds light on how the creative design industry can help the crypto space project the right message effectively, especially amid a turmoil.
The global crypto space has not had the best of times in the past 12 months, with the collapse of such platforms as Luna, Three Arrows Capital, and FTX further reiterating this fact. However, there might just be some light at the end of the tunnel, at least, based on the perception of Jay Chang, the founder of RF Creative Agency.
The Collapse of the Crypto Market
The crypto market has been said to be melting down, with the price of the likes of Bitcoin and other major digital currencies showing it. November was one of the most volatile times in the market, following the collapse of FTX, one of the fastest-growing crypto exchanges, filing for bankruptcy on November 11. The shockwaves of the FTX collapse remain palpable today, particularly as BlockFi, a major crypto lender and exchange filed for bankruptcy some days ago.
The price of Bitcoin is yet to recover from the meltdown, with experts predicting that it could crash to as low as $10,000. Despite the current happenings in the crypto space, especially as exchanges and crypto companies file for bankruptcy, the fact remains that no one really knows what the future holds. This is particularly true due to several other factors, especially macroeconomic indices that influence the prices of tokens and by extension the crypto space. However, Jay Chang of RF Creative Agency is offering a seemingly unconventional yet promising approach to promoting crypto education and attracting more people such as designers, developers, and 3rd party regulators to the space as opposed to focusing solely on investors.
Jay Chang’s Approach to Promoting Crypto Through Creative Design
According to Jay Chang, a user centric design can be very beneficial to the crypto space, especially in times of turmoil. The entrepreneur and marketing content specialist is of the opinion that crypto protocol mechanisms can be visually represented in order for easier understanding, which will make the blockchain space more appealing to the masses rather than the majority of crypto investors.
“Through great designs, you can communicate complex messages instantly, concisely, and memorably. This is something that crypto has been lacking since it entered the mainstream around 5 years ago.” – Jay Chang of RF Creative Agency.
Jay Chang advocates design with good user experience to break down difficult terminologies that tend to confuse users and lead to little understanding of investments while regulating the minimum amount of knowledge users have to have before they invest.
The suggestion by Jay Chang is particularly laudable in the wake of recent happenings, as companies need to be investigating how to communicate key aspects such as risks and reward mechanisms to non-savvy investors. Studies have revealed that ineffective communication, especially in the aspect of being transparent with risks involved and the workings of reward mechanisms, is a major factor leading to the loss of millions of dollars by investors.
Jay Chang, the founder of RF Creative Agency, believes that due to a lack of understanding and not even knowing the right questions to ask, many users lose money to crypto crashes. Jay would like to explore how creative design and the right messaging can improve users’ knowledge of cryptocurrencies and the associated risks.
Jay Chang aims to bring his expertise in brand strategy, content creation and user experience design to the fore, as evident in the feats achieved with RF creative Agency, a company specializing in helping brands establish their unique brand identity, positioning, and connecting with their customers through storytelling in rich media.