The IP geo-location service industry is expected to rise 3.0X by 2030, thanks to its sluggish growth in the past and the introduction of the IPv6 numbering IP allocation mechanism. Furthermore, regional and worldwide governmental organisations are increasing broadband penetration through FTTH projects, which is driving up demand.
The rise of digital marketing and its applications, such as business analytics and search pattern reformation, has fueled demand for content localisation based on individual purchasing habits. The introduction of the IPv6 addressing system has enabled IoT applications to connect to internet services. In addition, the necessity to improve security in order to gain consumer loyalty has raised demand for IP geolocation services for fraud detection and anonymous users.
As a result of increased automation and digitization, the global IP geo-location market is expected to rise rapidly in the future years. A lot of online players involved in e-commerce, OTT, television, and travel agencies use IP geo-location services.
IP Geo-location Service Market Segmentation
Fact.MR has studied the IP geo-location service market with detailed segmentation on the basis of solution, API packages, application, enterprise size, end users and key regions.
Solution
- Cloud-based
- Unmanaged Services
- Partially Managed Serviced
- Fully Managed Services
- On-premise
API Packages
- Basic API Packages
- Core API Package
- Extended IP Geo-location API
Application
- Localize Web Content
- Fraud Detection
- Target Advertisement
- Digital Rights Management
- Others
Enterprise Size
- Small & Medium Enterprises
- Large Enterprises
End Users
- OTT Content Providers
- Online Retailer
- Gaming Operators
- Aggregators
- Hotel
- Food
- Cab
- Other
Region
- North America
- Latin America
- Europe
- East Asia
- South Asia Pacific
- Middle East & Africa
The IP Geo-location Service Market’s Key Takeaways
During the forecast period, the global IP Geo-location Service market is estimated to provide a value opportunity of roughly US$ 3.0 billion, representing a 3.5X increase in value from 2020 to 2030.
As a result of improved customer experience and analysis of consumers’ buying patterns, the target advertisement segment will continue to dominate demand for IP Geo-location services, accounting for more than half of the global share.
With the biggest number of communication users and high data usage rates, China and India will continue to dominate the IP Geo-location Service market. Through 2030, the Asia Pacific IP Geolocation Service market is expected to develop at a respectable CAGR of 10%. Market expansion is being fueled by increased government and relevant authority investments in smart cities and the telecom industry for the construction of backbone infrastructure.
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