SYNC Beauty is thrilled to announce the launch of its new cosmetics line. Founded by passionate beauty enthusiasts Kateryna Fistal and Anne Zlochevska, SYNC Beauty is built on a shared vision of natural beauty and inner harmony, aiming to celebrate and enhance the inherent beauty within everyone.
The brand enters the market with a thoughtfully curated range of products designed to highlight natural features and simplify daily beauty routines. The initial launch includes a Lip Balm, Lip Scrub, Lip Tinted Oil, and a Lip Liner, all created with the consumer’s needs and desires in mind. This debut selection provides the foundation for a comprehensive lip care routine, and reflects the brand’s commitment to accessible and effective beauty solutions.
The genesis of SYNC Beauty stemmed from the founders’ dissatisfaction with the limited availability of high-quality, naturally-based makeup products that deliver tangible results. Both Kateryna Fistal and Anna Zlochevska, experienced entrepreneurs with strong business backgrounds, recognized a shared ambition to establish a beauty brand. Inspired by the principles of natural beauty and inner harmony, they joined forces to embark on this entrepreneurial venture. Their core mission revolves around conveying the message that beauty is not an aspiration to be attained, but rather an innate quality to be embraced and celebrated.
“You are already beautiful. Inside each of us is an inherent beauty waiting to be unearthed. As we embrace that beauty, we begin to live in sync with who we are meant to be,” says Kateryna Fistal, encapsulating the brand’s philosophy.
SYNC Beauty’s mission is clear: to promote beauty inside and out. The brand’s vision is to become the consumer’s natural choice for everyday beauty needs. To achieve this, SYNC Beauty products are formulated in small batches with high-quality, naturally-derived ingredients, ensuring they align with the consumer’s lifestyle, beauty aspirations, and ethical standards.
The brand is also committed to sustainability and ethical sourcing. This commitment is reflected in several key operational decisions:
- Recyclable Packaging: SYNC Beauty prioritizes environmentally responsible packaging to minimize its environmental footprint.
- Natural-Based Ingredients: The formulations emphasize natural ingredients whenever possible, aligning with the brand’s dedication to natural beauty.
- Vegan and Cruelty-Free: All SYNC Beauty products are certified vegan and cruelty-free, ensuring no animals are harmed in the production process.
SYNC Beauty is exploring potential partnerships with charitable organizations to further extend its positive impact on society.
The brand operates on four fundamental core values:
- Inner Beauty: Celebrating the unique beauty of each individual, both internally and externally.
- Natural Beauty: Emphasizing the use of natural elements and creating products that are ingredient-focused.
- Simple Beauty: Offering functional, straightforward products that simplify daily beauty routines.
- Accessible Beauty: Providing high-quality, affordable beauty products that are accessible to a wide range of consumers.
SYNC Beauty’s initial product offerings include curated Lip Care Sets, such as the “Lip Tinted Oil Trip” and the “Full Lip Set,” providing customers with comprehensive solutions for healthy and beautiful lips.
About SYNC Beauty
SYNC Beauty, founded by Kateryna Fistal and Anna Zlochevska, is a cosmetics brand dedicated to fostering natural beauty and inner harmony. The brand offers a range of high-quality, naturally-based products designed to enhance and simplify beauty routines.
Follow @syncbeauty.co on Instagram.
