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Interview with Igor Avidon, SEO and Digital PR Specialist

Avidon Marketing Group is a Los Angeles SEO and Digital PR Company with a focused on creating effective/productive SEO and digital marketing campaigns. The CEO Igor Avidon, will be sharing more details with us in this interview

Who is Igor Kholkin, please tell us about yourself?

I am a digital marketing expert who operates a boutique SEO company in Los Angeles, California. With over a decade of experience in marketing businesses online, my passion is helping passionate companies reach their target audiences online.

What inspired you to start an SEO and Digital PR Company and what is your experience so far?

When I struck out on my own, the goal was never to operate an SEO company. I ventured out on my own with the goal of creating an exciting brand to call my own in the ecommerce space. My first client found me and asked me to help his startup with their SEO & online marketing strategy. Since then, the business has developed organically into a boutique offering. It has been an absolute blessing to do what I love and help others achieve their business goals & dreams.

Could you give us a break down of the services you offer and what problems you are solving?

My company offers creative data-driven campaigns that help brands gain greater visibility on search engines. It’s an understatement to call what we do SEO because it’s much more than the traditional meaning of the term (and how it’s interpreted). We offer true marketing for exciting brands and startups. Our work isn’t based around gaming or manipulating search engines. Instead, we focus on high-level PR work, high-quality content creation, and brand image improvement across the web to gain greater visibility for companies trying to reach their ideal customers. We have a 100% success rate with growing organic traffic and gaining traction in a multitude of industries, including medical, travel, pets, and professional services.

What is the difference between Ecommerce SEO, Enterprise SEO and Local SEO and why are they important?

Each of these services require different strategies. While there is a lot of overlap in terms of the kind of work we perform for each type of campaign, the actual strategy varies on a case by case basis. My team and I put together custom campaigns based on the existing competition and we take into account hundreds of factors – most of which are not traditionally related to SEO.

Could you give us a walkthrough of how your services work and any cost involved?

We approach each and every campaign as if we are partners at the company who are responsible for the marketing. This allows us to ask the necessary questions, show our clients that we are truly invested in their success. Some of our clients are very hands off by choice, while others choose to work directly with us on the campaigns. We base our strategy around our clients’ preferences and business goals. I believe this is the only way to successfully run a marketing campaign. Our pricing is based on the industry & competition levels. Our campaigns are always customized so our quotes are also custom.

Investing in SEO and Digital PR is very important for any business to succeed in this digital age, what is your advice for businesses not using this opportunity?

I think this is the tricky part of any business these days. The investment in SEO is almost always substantial in terms of time & resources. However, ignoring the organic channel means you could be potentially missing out on key long-term growth. Brands that do well with business growth via social media or other channels have an inherent potential to do well in organic search results – so why not take advantage of it?

What are the benefits and advantages of using your SEO and Digital PR Services?

There are plenty of SEO vendors out there, but we are different in our mindset & approach. We act as an embedded marketing wing for our clients and we treat every campaign as if our well-being depends on it. The level of ownership we take is unrivaled. This, combined with our expertise levels (which I truly believe is higher than most other SEO agencies & experts out there), drives the success for our campaigns.

Would you like to share some of your happy customers and success stories with us?

All of our clients are success stories, but one of the most impressive campaigns we personally loved was with a pet startup in Oakland who used us for content marketing & digital PR efforts. We created and implemented a content marketing strategy that took their site traffic from 3800 organic visitors to almost 126,000 organic visitors in a 12-month period. The most impressive thing about this is the fact that only six pieces of content were created and they drive more than ⅔ of the organic traffic to the site.

Could you tell us about your team and customer support, what is the best way to contact you?

I am always available to inquiries and exploratory calls. You can fill out a contact form on my website ( or call the number listed.

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