Instagram Reels are one of the most popular types of content on the social media platform, giving users the ability to create, view, and share quick, short video snippets, similar to TikTok videos and Instagram shorts. Youtube. To maximize engagement with Instagram Reels, duration is paramount. This is what you should know about the ideal length of Instagram Reels:
- 7-15 seconds is best for most reels
- 30-60 second coils may be best for some audiences
- Use up to 90 seconds for content-rich Reels
Instagram has been using Instagram Reels for years , and the video-focused feature has become a priority for Instagram as it works to keep up with other big players, like TikTok . The reels offer a lot of creativity and fun that the traditional Instagram image post does not allow. Other big brands are also making apps and software which can help you use Instagram to promote yourself or your brand. IgAnony is one of them that allows individuals to watch stories online anonymously. This app is getting immensely popular because of this distinct feature.
Want to know what songs are trending on instagram reels in the world?
Like all social media platforms, Instagram has its own algorithm and set of rules that influence the virality of its users’ content. Instagram Reels can go absolutely viral, leading to more engagement on your account. One way to help your Reels reach their full potential is to understand how duration can affect the number of views and engagement they receive.
Instagram Reels are one of the most popular types of content on the social media platform, giving users the ability to create, view, and share quick, short video snippets, similar to TikTok videos and Instagram shorts. Youtube. To maximize engagement with Instagram Reels, duration is paramount. This is what you should know about the ideal length of Instagram Reels:
- 7-15 seconds is best for most reels
- 30-60 second coils may be best for some audiences
- Use up to 90 seconds for content-rich Reels
Instagram has been using Instagram Reels for years , and the video-focused feature has become a priority for Instagram as it works to keep up with other big players, like TikTok . The reels offer a lot of creativity and fun that the traditional Instagram image post does not allow.
Like all social media platforms, Instagram has its own algorithm and set of rules that influence the virality of its users’ content. Instagram Reels can go absolutely viral, leading to more engagement on your account. One way to help your Reels reach their full potential is to understand how duration can affect the number of views and engagement they receive.
How important is the length of Instagram reels?
It doesn’t seem like the length of a video can have much weight when it comes to how engaging the video is to your audience. However, in terms of social networks, the length of the video plays an important role.
Social media is based on fast consumption. That’s why Twitter only allows short snippets in its tweets, and catchy memes get shared on Facebook more than long, endless posts. Videos on YouTube that give viewers the information they need in a short time are often the ones with high views and the ability to go viral. In the same vein, fast and catchy TikToks tend to do well on the platform.
Instagram Reels work the same way. Shorter videos that get to the point quickly tend to get more views, likes, comments, and shares. Bottom line: They’re easy to see when users scroll through their feeds. When you give your Reels the opportunity for more engagement , you also allow them to have a better position in the Instagram algorithm, since it specifically looks for engagement when determining its rankings.
Best Instagram Reels Length for Engagement
While there’s no hard and fast rule of thumb for the best length for an Instagram Reel to increase engagement, plenty of data around the web shows that between 7 and 15 seconds tends to be the ideal length. It’s not a long time to show your content, so it’s best to focus on your content strategy.
The best way to do this is to use the first three seconds of your video wisely. Most people will decide in those three seconds if they want to keep watching your Reel. Focus on creating a catchy hook in those first few seconds to convince viewers that your Reel is worth finishing.
It’s also okay to do the occasional Instagram Reel using the 90 second time allowance when you have too much content to squeeze into 15 seconds or less. Depending on the content you share, you may even find that 60-90 seconds is the sweet spot for your audience. Experiment with Instagram Reel durations to determine what works best for your specific viewers.
Instagram reel length customization
You can crop a video on Instagram to fit the ideal length of a Reel. Instagram also allows you to set the duration of your Reel if you are going to use the Instagram tools to record your video. Here’s how to do it:
- Open the Reels tab in the Instagram app.
- Tap the 30 second icon on the left side of your screen. Choose if you want your Reel to last 15, 30, 60 or 90 seconds.
- Now record your video. Instagram automatically cuts it off after the amount of time you choose, but you’ll be able to see how much time you have left as you record.
3 Other Ways to Increase Engagement on Instagram Reels
Follow these additional tips to keep increasing engagement on your Instagram Reels.
Create new content for Instagram
Sharing TikToks to Instagram Reels seems like a good idea in theory. However, Instagram tends to drop videos with the TikTok watermark in its algorithm. Instead of resharing your TikToks, use the content you recorded to create a new Instagram Reel using Instagram tools to get the most visibility for your video.
Have a constant stream of content
Consistency is key, especially with Instagram Reels. Try to set a schedule for posting new Reels, even if it’s once or twice a week. Your audience will learn when to expect new content from you and when to search for it, which can also increase engagement organically. An Instagram Content Calendar is a valuable tool for staying on track.
Combing Instagram in search of trends
Participate in Instagram trends when they make sense for your business and niche. Look for other Reels that are receiving ads and also use those trends to inform your content and increase your chances of having a viral Reel.
Increase Engagement With Instagram Reels
While there is no set standard for the length of Instagram Reels that will maximize your audience’s engagement, the most recommended length is 7-15 seconds, and is adequate for most Instagram Reels. For Reels with more content than can fit in 15 seconds or less, 15-30 or 60 seconds may better engage your audience, and for Reels with a lot of content, you may need to use the full 90 seconds. All of these durations are acceptable based on what your audience responds to the most.
Like Instagram photo posts, hashtags can increase the power of Instagram Reels so don’t forget to strategically add them to your content. Check out our Ultimate Guide to Instagram Reels for more information on how to use them as part of your overall Instagram strategy. And don’t forget to add the Instagram follow button to your website to give your audience an easy way to start following your Instagram account.
