Customers’ experiences at POS centres are enhanced by indoor LCD advertisement players. Indoor LCD advertising players display dynamic content, such as videos and animations, as visual eye catchers, accompanied by audio for an acoustic experience, to help customers make decisions in front of products and services. Installing an indoor LCD advertisement player can be done in one of two ways, depending on the advertiser and the type of content they want to show. In restaurants, the horizontal mode of installation is more common, whereas in public retail areas, the vertical mode is more common.
Indoor LCD advertising players come in a variety of sizes, but the 40-inch to 54-inch range is the most popular. Furthermore, touch and non-touch screens are available for use with indoor LCD advertising players. At the moment, non-touch indoor LCD advertising players are the most popular, but touch type indoor LCD advertising players are gaining traction and are expected to overtake the non-touch category.
Market Drivers and Challenges of Indoor LCD Advertising Players
The growing need for new and attractive modes of advertising to attract new customers across all industry verticals is one of the market drivers for indoor LCD advertising players. The need for businesses to advertise their products in order to stay in business has increased the market value of indoor LCD advertising players.
Businesses are opting for inexpensive means of advertising rather than indoor LCD advertising players as other forms of advertising gain traction, which is likely to restrain the indoor LCD advertising player market.
Regional Overview of the Indoor LCD Advertising Players Market
The global indoor LCD advertising players market can be divided into North America, Latin America, Europe, CIS & Russia, Asia Pacific excluding Japan, Japan, and Middle East & Africa, based on geography. Due to technological advancements in the region and the use of indoor LCD advertising players in a number of retail and other stores, the Asia Pacific excluding Japan indoor LCD advertising player market is expected to be a major market in terms of value.
Due to the presence of a large consumer products industry in these regions, Asia Pacific excluding Japan is expected to be followed by the indoor LCD advertising player markets in North America and Japan. The Asia Pacific excluding Japan indoor LCD advertising players market is expected to grow at the fastest rate, followed by Japan and North America indoor LCD advertising players markets.
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