Flavored sparkling water is a popular alternative to carbonated beverages. Flavored sparkling water has additional nutritional benefits, making it a great option for customers. Flavored sparkling water contains no calories, sodium, or sugar substitutes and is produced with organic flavors. It also encourages good health and aids in the maintenance of weight and the prevention of obesity. Moreover, drinking flavored sparkling water aids in the prevention of dehydration.
As per a study by Transparency Market Research, the global flavored sparkling water market is anticipated to witness significant growth during the forecast period (2021 to 2031).
The experience of drinking flavored sparkling water is similar to that of drinking a carbonated soda but without the sugar and calories. Flavored sparkling water is prepared with organic flavors and is healthier than carbonated drinks or sodas. Flavored sparkling water is also beneficial to bowel movements, aiding healthy digestion. Frequent use of flavored sparkling water aids in weight loss and obesity prevention; it is also used to treat stomach aches. It has additional nutrients that aid in the maintenance of a healthy body, which is projected to boost the growth of the global flavored sparkling water market.
The increasing spending power and customers’ propensity to purchase flavored sparkling water instead of the normal water are likely to generate growth prospects for both new and existing market competitors active in the worldwide flavored sparkling water market. Moreover, the leading companies are employing a variety of promotional techniques to raise consumer awareness and gain new customers, which is aiding in the expansion of the global flavored sparkling water market. The creation of new and novel tastes of sparkling water is also likely to draw new customers. Companies are actively attempting to introduce flavor blends in order to enhance product sales and broaden their product line. During the forecast period, such factors are expected to propel the global flavored sparkling water market.
Supermarkets and Hypermarkets to be Top Distribution Channel
The supermarkets and hypermarkets distribution channels are expected to witness significant growth in the global flavored sparkling water market. Factors such as well-organized shelves, convenient product accessibility, and the availability of delivery services and “click and collect” services have increased product sales through these distribution channels. As a result, the global flavored sparkling water market is projected to expand during the forecast period. Moreover, products including vitamins and flavors such as lemon, orange, apple, and mixed berry are witnessing massive demand from customers.
North America to Dominate Flavored Sparkling Water Market
The flavored sparkling water market in North America is anticipated to experience considerable growth during the forecast period. People’s increased health consciousness and their choice for healthier alternatives to unhealthy sugary sodas, juices, and other beverages have increased the growth of the flavored sparkling water market in North America. Numerous established brands in the region, such as AHA, Nestlé Pure Life, bubbly, Perrier, Talking Rain, LaCroix, and Schweppes, offer wide ranges of flavored sparkling water. As a result, the flavored sparkling water market is projected to grow in North America.
Flavored Sparkling Water Market to Grow Amid COVID-19 Pandemic
The COVID-19 pandemic had a minor influence on the global flavored sparkling water market. The pandemic had a significant impact on consumer purchasing habits. In order to stay healthy in the face of the COVID-19 pandemic, consumers are increasingly preferring healthy and nutritious foods and beverages, thereby increasing the demand for immune-boosting healthful foods and beverages. As a result, the global flavored sparkling water market witnessed growth amid the COVID-19 pandemic. Moreover, with the loosening of the COVID 19 restrictions, market conditions resumed with the required precautions. Thus, the global flavored sparkling water market is expected to experience strong growth during the forecast period.