According to a study in the International Journal of Information Management, January 2020 saw the world having 4.54 billion internet users, indicating that over 59% of the population has the ability to connect with each other. This statistic is forecasted to increase to 3.43 billion in 2023. The internet enables your business to be in the pocket of every smartphone user on this planet.
In today’s digital age, online marketing has helped businesses think up and create new and innovative ways to tackle the global market. By creating a platform to showcase, sell and use when getting product ideas, the world wide web has proved itself as an essential tool for business owners and digital marketers alike. Turning your marketing strategy to a digital platform will help you stay relevant and afford you the opportunity of creating a database with countless leads and potential convertible customers. But with more businesses turning to digital marketing, it is imperative that your business stands out from your competitors.
With social media platforms constantly testing and releasing new features, it can prove difficult for business owners to keep up with Beta and official releases, whilst still trying their best to run a successful business. A company such as List & SELL GmbH see’s to it that business owners and their customers receive an elegant and modern experience on the internet. As a leader when it comes to web design in Berlin, even the former president of Germany, Christian Wolff, reached out to the company for a consultation to assess his web design needs.
Why is web design so important ?
An easy to use and seamless to navigate user interface is one of the most vital components in creating any webpage. Which is why it should be placed at the top of your priority list when trying to conceptualize the framework for your online presence. List & Sell prides themselves on delivering high-resolution images, placing emphasis on both desktop and mobile response optimization. They ensure that your website is coded to the latest web standards, whilst constantly updating and developing new ideas and concepts.
Utilize affiliate marketing
The key aspect of affiliate marketing is networking and building strong relationships and partnerships with influencers and brands. By understanding your target market, their internet behaviors and common persons/brands of interest, you will be able to curate a list of potential lucrative collaborations that will partner with your brand. Affiliate marketing is often inexpensive and a more stable marketing avenue that allows you to work with a variety of contributors from all across the globe. However, for this to be a successful strategy businesses are required to have sufficient and qualified resources for an efficient game plan.
Search Engine Marketing (SEM)
SEM is a highly effective tool to expand your brand reach in the cutthroat digital marketplace. It requires business owners to invest in paid advertisements that will appear on search engine results pages. These ads are usually pay-per-click and vary from text based ads to more visual product based ones. By capitalizing on a knowledge of Google Adwords, marketers are able to increase the quality score of ads to ensure that they pay less than competing companies, per click.
Getting Search Engine Optimization (SEO) to work for you
SEO is every digital marketer’s secret weapon and when implemented correctly can serve as a profitable, multi use tool. It differs from SEM in that it focuses more on organic search results to generate interest. SEO comprises a variety of components to increase traffic and turn leads into sales. By utilizing Metadata, alt-tags and the consistent publication of relevant and authoritative content. Sawan Wadhwa, owner of List & SELL GmbH simplifies the process as “Converting Words into Sales”. As the owner of a sort after SEO agency in Berlin, Wadhwa undoubtedly understands the importance of a well structured online marketing strategy.
As a business owner, you might be tempted to jump straight into the deep-end and attempt to create your own digital platform and presence, whilst this is not always a bad idea, it can be very tricky, time consuming and costly to start up all on your own. Outsourcing the help of digital marketing specialists that have a good reputation is always your best bet to ensure professionalism and credibility. Find a company that offers a variety of services, with flexible packages to suit your needs and budget.
