There are processes and technologies that are indispensable in ecommerce. For you to run a successful ecommerce business, you must, at the minimum, understand the following processes and technologies.
- Hardware and Software
The essence of ecommerce business is to offer your products to consumers through an online platform. Such a platform requires both hardware and software to operate.
- Web Server
Web server is a hardware device that hosts an ecommerce website. All content making up the website including databases, html files and images are stored on the web server. Web servers usually run on Windows or Linux operating systems. They use web server software to manage any access requests to the website.
- Web Authorizing Tools
Web authorizing tools are critical in the development of the front end of your ecommerce website. Authorizing tools are made up of a number of complementary software. They include graphic design software used in designing website interface and Dreamweaver used in creating html files.
- A Database System
A database system is a critical component of an ecommerce website. It is used for the storage of information relevant to the business. Such information may include available products, description, price, and images of the products.
Many customers are afraid of trying ecommerce because they fear that security of their credit cards and personal information may be compromised. In order to inspire the confidence in potential customers and ensure that they ultimately purchase from your ecommerce business, it is important to put in place tight security measures including compliance with Payment Card Industry standards. A good back end inventory management and accounting software that can be integrated into ecommerce can be used to safeguard credit card information.
- Back End Software
A strong back end software ensures that orders are recorded and processed speedily. This is an important aspect of a successful ecommerce business. it would be useless to have a very nice appearing website but with a poor back end software. Both the back end and front end software should be excellent if your business is to succeed. A two-way ecommerce integration enables real time update of inventory levels, shipments, orders, payments, and product description among others.
It is well known that ecommerce business depends on the web and therefore a well-designed website is crucial for an ecommerce business. To ensure that your business succeeds, you have to maintain your website and ensure that you have up to date information and features for its smooth operation. Your site must always be user friendly and compatible with as many devices as possible.
- Supply Channels
Ecommerce is based on a simple concept of getting products and selling them online at a profit. If you sell more products, you make more profit. You must therefore acquire the products as cheaply as possible to guarantee you good profits. The main sources of supply are:
- Producing the products yourself
- Partnering with a large scale industrial producer
- Distribution Channels
To operate a profitable ecommerce business, you will need reliable distribution channels. Every ecommerce business seeks to have as many distribution channels as possible as a way of boosting sales. Some channels for you to consider are:
- Online market places such as eBay and Amazon
- Social media channels like Facebook and twitter
- Brick and mortar storefronts