As the electric vehicle (EV) market accelerates toward global adoption, battery innovation remains a pivotal focus for manufacturers. In a recent multi-country study, iMAD Research Inc, a global market research firm, partnered with an EV battery manufacturer to deliver actionable insights that have already shaped product development and go-to-market strategy.
Headquartered in the United States, with presence in the United Kingdom, and India, iMAD Research Inc. specializes in high-precision data collection for the healthcare, B2B, and consumer sectors. With access to a respondent network of over 2.5 million individuals globally, the firm provides multilingual survey design, cross-regional execution, and advanced analytics to organizations around the world.
“Partnering with iMAD helped us make key product decisions for market entry,” said a brand manager at the EV battery manufacturer. “Their structured methodology and clear reporting accelerated our innovation timeline.”
The Study: 1,500 Voices, 4 Countries, 1 Goal
Commissioned to gather market expectations around a next-gen battery product, iMAD Research Inc. conducted a quantitative survey engaging over 1,500 participants — including technicians, consumers, and business decision-makers — across the U.S., Germany, Japan, and India.
The firm conducted web-based interviews leveraging its proprietary panel, with internal project teams overseeing real-time progress and implementing rigorous quality control measures throughout the study lifecycle.
Impact: 20% Downtime Reduction & Key Product Enhancements
Based on the research insights, the client implemented several product optimizations, leading to:
– 20% reduction in operational downtime
– Extended battery life expectancy
– Enhanced user safety protocols
These data-driven changes helped refine both the product and its market rollout strategy.
“EV innovation isn’t just built in labs — it’s driven by real-world data,” said Abhishek Soni, Director at iMAD Research Inc. “We’ve built our company on the belief that data-backed decisions are the foundation of future-ready industries. This project is a great reflection of that belief.”
Building a Reputation for Precision and Global Reach
Since its inception, iMAD Research Inc. has contributed to more than 300 cross-border studies spanning industries such as automotive, finance, and healthcare. The company’s strength lies in its ability to deliver precision insights, backed by scalable research frameworks and culturally aware fieldwork execution.
As industries across the world become more data-driven, iMAD Research Inc. continues to support clients in navigating product innovation, customer behavior, and global market strategy with speed and clarity.
Learn more at https://imad.com/
