Many businesses around the world have been affected by the COVID-19 pandemic and were forced to respond quickly and decisively to the challenges it presented. While some companies had to close their doors, others had to furlough employees and drastically cut down on operating expenses. Not only did businesses adapt to the new normal, but customers and the ideologies that govern the commercial world have also changed.
Seeing as businesses could not traditionally advertise their products or services, many were forced to look for alternative ways to get the job done.
In response, Ignite2Lead, a company that specialises in custom marketing solutions, recently announced that it will roll out a digital marketing package that aims to help small businesses affected by the COVID-19 pandemic.
Ignite2Leads: A Quick Outline
With over a decade of experience in ad sales and marketing, Ignite2Lead has the knowledge to offer businesses the right strategies, tools, and execution to increase their exposure, as well as help drive in-store and online traffic.
“Our campaigns are monitored and optimised in real-time to ensure maximum performance and ROI,” said Kevin Thomas, the founder of Ignite2Lead. “Our products and services are reasonably priced for small and medium businesses,” he added
Their package includes managing a client’s social media campaigns within their respective community and generating exclusive in-house marketing campaigns that enable businesses to focus entirely on their day-to-day operations.
Since digital marketing has always been centred on connecting a brand with a customer’s preferences and requirements, businesses will need to fully realise how the COVID-19 pandemic has impacted the industry as a whole.
Change in Consumer Behaviour
Even though marketing and sales recuperated during the second half of 2020, companies had to adapt to the rapid shift in consumer behaviour. Nowadays, more shoppers would rather browse for items online than go to a retail store and risk exposure.
With people continuing to work remotely and limiting their travel, the amount of time spent online also increases. As a result, marketers should use this opportunity to create more high-quality content and flood online platforms to ensure that they stay relevant.
Ultimately, customers are putting a greater emphasis on product features, characteristics, and prices. With the shift in online consumer behaviour expected to continue post-COVID, marketers must now focus more on advertising the correct messages on the appropriate channels.
“Despite the normalcy, one of the most important things that business owners need to consider is to stay as far away from the traditional as possible,” said Thomas.
He argues that businesses should abandon marketing strategies and techniques that worked well in the years leading up to 2020. “As we know, technology has advanced 5-10 years ahead of schedule due to the pandemic”.
As more people venture online, businesses will need to rethink how they sell their products and alter their marketing strategy accordingly. Whether it is to update the design of a website, start a blog, run advertising campaigns on popular social media platforms or increase social media activity, businesses will have to step out of their comfort zones, try something new and take risks, he said.
Regardless of what strategy works best for a company, brands will need to devote significantly more time and resources to reach consumers where they spend the majority of their time – online.
With the world entering the next phase of recovery, businesses should look to grab the opportunities that are emerging. This entails doing an after-action review to gather data and insights on the pandemic’s aftermath and then prioritising steps to improve company value while also building strategic resilience for the future.
While larger corporations may still have the financial resources to recover from COVID-19, smaller enterprises with lower profit margins may find it daunting. For these smaller businesses, it is hard to invest large amounts of money in marketing initiatives.
This is where Ignite2Lead seeks to introduce new thought leadership. With their combined knowledge and expertise and sound analysis of a post-covid digital landscape, they redefined digital marketing solutions to address the current market. These new services are part of their innovative strategy that separates them from many outdated providers. A Futuristic approach to digital marketing is at the center of their corporate vision.