Website owners, internet marketers, broadcast producers, bloggers and reporters are usually bombarded with hundreds or possibly thousands of press releases or pitches every single day. What do you think can make your press release stand out and beat the odds?
There are two very important parts of writing an effective press release:
This is the part where grammar, accuracy, spelling, choice of words, content and editing comes in. Informative content is great, but with the wrong choice of words, your press release might just be one of those pitches ignored by these potential customers.
This is the part where you, as a business owner, have to convince the reader (your customer!). Making it sound as natural as possibly yet convincing at the same time is an important aspect of each and every sales pitch or press release.
Writing a better press release starts with considering the two parts listed above. Not being able to successfully follow one part may result to your press release being a complete failure.
Additionally, bear in mind some of the following important aspects to help you write a compelling pitch. Yes, it’s okay to write it and sleep it off. If that’s what keeps you inspired, then do it. Writing a compelling, newsworthy press release doesn’t have to be written in a flash. It requires a lot of time for you to think about it and compose a pitch that’s not just compelling for journalists, but can reach your target audience as well..
- Your very first words are important! You need to keep the interest of the reader at the very start of your press release, in most cases; your headline should be irresistible!
- Keeping it short is important. Make sure that you keep your press release brief, and cut out all the unnecessary content out, yet ensure that you don?t miss an important key point.
- Read your press release out loud. See if it?s something that compels and interests you. If it?s not, go ahead and edit.
Editing plays an important role in creating great and selling press releases. Following some of the tips mentioned above will not just help you come up with press releases people are excited to read, but press releases that sell.