Website owners, internet marketers, broadcast producers, bloggers and reporters are usually bombarded with hundreds or possibly thousands of press releases or pitches every single day. What do you think can make your press release stand out and beat the odds?
There are two very important parts of writing an effective press release:
1. Technical
This is the part where grammar, accuracy, spelling, choice of words, content and editing comes in. Informative content is great, but with the wrong choice of words, your press release might just be one of those pitches ignored by these potential customers.
2. Strategic
This is the part where you, as a business owner, have to convince the reader (your customer!). Making it sound as natural as possibly yet convincing at the same time is an important aspect of each and every sales pitch or press release.
Writing a better press release starts with considering the two parts listed above. Not being able to successfully follow one part may result to your press release being a complete failure.
Additionally, bear in mind some of the following important aspects to help you write a compelling pitch. Yes, it’s okay to write it and sleep it off. If that’s what keeps you inspired, then do it. Writing a compelling, newsworthy press release doesn’t have to be written in a flash. It requires a lot of time for you to think about it and compose a pitch that’s not just compelling for journalists, but can reach your target audience as well..
- Your very first words are important! You need to keep the interest of the reader at the very start of your press release, in most cases; your headline should be irresistible!
- Keeping it short is important. Make sure that you keep your press release brief, and cut out all the unnecessary content out, yet ensure that you don?t miss an important key point.
- Read your press release out loud. See if it?s something that compels and interests you. If it?s not, go ahead and edit.
Editing plays an important role in creating great and selling press releases. Following some of the tips mentioned above will not just help you come up with press releases people are excited to read, but press releases that sell.
How Can Google Help Write A Good Press Release Headline?
There are a number of ways Google can help you write a good press release headline. Google is ideal for research, Search Engine Optimization (SEO), and examples of what makes a good headline. Let’s look at each of these in turn.
1. Research
When you are first starting out in business, it is important to research your niche, that is, the topic you will be working on or the industry you will be working in. Good examples include golf, gardening, and pets.
With niche marketing, you’re not trying to be all things to all people.
You are focusing all your efforts on a single topic or subtopic and basing all your content around it.
When we say subtopic, it is also referred to as a sub-niche. Pets might be your main topic, but you might only focus on the subtopic of dogs, or even just a certain breed of dogs.
2. Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is part science, part art. It is an invaluable marketing tool if you want to get free organic traffic.
When researching your niche, you will come across keywords related to it. These keywords signal to the search engines what your page is about. The search engine then determines in a matter of split seconds whether or not your page is related to what the searcher has typed in.
The more relevant your page in relation to the particular keyword, the higher your placement on the Search Engine Results page (SERP). Google is useful for keyword research. Use the Google Keyword Planner tool, located at https://ads.google.com/home/tools/keyword-planner/.
At the bottom of each SERP, you will also find a list of keywords and key phrases related to the search. You can use these to get even more ideas getting traffic to your site through planning and publishing content based on those ideas.
3. Why headlines are so important
The headline is the most important part of your press release, so anything you can do to improve yours is a step in the right direction. Your headline should command attention and contain at least one keyword or key phrase that tells readers what the press release will be about.
This is because press release distribution services will only show the headline in their interface. The headline is the only thing journalists will see when deciding what to read and use as the basis for their own articles. A keyword is therefore essential for giving readers an idea of what niche or industry you are writing about.
In addition, journalists conduct searches within the interface, using keywords to find what they need. One potential marketing opportunity could be connecting with a top journalist who specializes in your niche.
If they can find you easily, and your press release is well-written, then you have a much greater chance of a media pickup. That can lead to thousands, if not millions, of readers seeing your news.
4. Tapping into trends
Another way to use Google is to tap into trends. Look at Google news to see if anything in those top stories is related to what you do so you can tie into it.
You can also set Google Alerts based on keywords to deliver the latest niche-related content to you that you can also tie into, or imitate, so you can show what an expert you are in your niche.
About ZEX PR WIRE
ZEX PR Wire is a press release distribution service provider, helping your content, press release, interview, announcements, or market update reach major best and reputed publications (global as well as local) and also get indexed in popular search engines like Bing, Google News.
ZEX PR Wire Support all types of press release such as
- Event Press Release
- Music Press Release
- New Book Announcement Press Release
- Product Update Press Release
- New Hire Press Release
- Resignation Announcement Press Release
- New Office Opening Press Release
- New Partnership Announcement Press Release
- Rebranding Press Release
- Award Winner Announcement Press Release
- Statement/Declaration Press Release
If you wish to submit your press release and get it published over 350+ globally reputed publications you can to https://pr.zexprwire.com/pricing
How to submit a press release to ZEX PR Wire?
Step 1: Search for “ZEX PR WIRE pricing” or “ZEX PR WIRE login” or visit https://pr.zexprwire.com/login
Step 2: Signup with your details
Step 3: Click on “Submit PR” or “Pricing” from the top menu
Step 4: Buy the desired package and finally submit your press release within the portal.
Hurray!!! Waiting for our editors to publish your press release. You will receive your press release report within the portal.
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