Digital Marketing

How to Write a WordPress Website Redesign Proposal

Statistics show that 46% of visitors make business decisions according to a company’s website design and appearance.

That shows how critical reviewing your WordPress website’s design, performance, and its impact to your web visitors is.

When reviewing your company site, you’ll most likely uncover a few elements that need considerable fixing. It could be that your web elements are too clumped together, you have too many call-to-actions in one page, or the colors plastered on your homepage are too overwhelming.

In scenarios like these, you can’t help but push for a website redesign proposal.

After all, whether you’re looking to integrate new online business ideas to your WordPress site, drive high-quality mobile traffic through a responsive design, improve your UX with faster loading speed, or others — redesigning your site can have a game-changing impact on your company.

In this post, we’ll teach you how to write a compelling site redesign proposal so you can get the best redesign services for your project.

Let’s dive in.

1. Set clear, quantifiable objectives for your revamped WordPress website.

As you perform an inventory of your present site, you’ll likely unearth several problems that can take your revamp project in various directions.

To reduce your work scope and ensure heading in one focused direction, define your new site’s goals. Add figures as well so you can measure your achievement.

Sample goals include:

  • Capturing 15,500 high-quality visitors per month;
  • Acquiring 15 email newsletter subscribers weekly;
  • Boosting your conversion rate by 5.5% annually;
  • Generating 1,100 new leads each month;
  • Producing 55 monthly backlinks monthly;
  • Creating a minimum of 10 content pieces (blog posts, videos, etc.) every week;

After this, define your primary and secondary goals. Doing this lets you determine which redesigning aspects to prioritize for the proposal (as you’ll see later) and the best approaches to achieve them through an updated WordPress site.

Follow this guide when establishing your revamp project goals:

  • Our priority is: [state your primary objective]
  • Our second priority is: [enumerate your other goals]

2. Pinpoint your site’s existing flaws.

Start your project proposal with a truthful evaluation of your current website’s weaknesses and limitations. Ask yourself questions such as:

  • Does my website have several navigation routes that exasperate or confuse my visitors?
  • Is my WordPress website optimized for mobile first indexing?
  • Does my marketing team struggle with scheduling and updating my website’s content?
  • Do my online store’s typography, color palette, and other elements still align with my brand?

You can also get insights from the best sentiment analysis tools that show you what customers think about your brand and how they feel when interacting with you (and your site).

When identifying critical issues to include in your redesign proposal, pick those that, when resolved, can help you maximize your business opportunities.

Assess your present online store with this guide statements:

  • Currently, our website is: [list its shortcomings]
  • Through our site’s redesign, we can correct: [enumerate what your redesign will fix and improve on]
  • Consequently, our business website will: [write down your anticipated competitive advantages]

3. Describe the functionalities your updated WordPress website requires.

For this step, determine what your company site needs to fulfill its objectives.

You can add optional features, but you must distinguish the must-haves and simply nice plugins (which are not critical to achieving your top priority).

For instance, a blog section is essential, but your visitors might also want a comprehensive Help Resources section with modern search functionalities.

While getting both site features is ideal, understand that your redesign proposal should also align with your set time table and budget (we’ll cover this in the next section).

Depending on those factors, you may have to acquire the primary functionalities first and install the optional add-ons later.

As long as you align your site’s main features with your primary site goals, you’ll have good chances of meeting even the minimum target figures of your objectives.

Use these template phrases for this step:

  • To attain our top goals, we require: [itemize required features]
  • To contribute to the achievement of our other objectives, we suggest: [list your optional site features or add-ons]

4. Estimate your project’s expenses and due dates.

Calculate how much the redesign project will cost and around how long it will take to finish.

Then indicate the total amount of expenses and itemize. Also specify which platform you propose to use. For example, if you’re currently using an LMS platform like Kajabi or Teachable and you want to use WordPress, include the WordPress theme, installation, and maintenance expenses.

If the CMS platform is open-source, consider the SSL certification, hosting, paid extensions and themes you’ll get, and others.

If you plan to tap a design agency or freelancer, estimate the expenses by multiplying their hourly service prices by your planned project duration.

Since a typical site redesign project runs for 12 to 14 weeks, break the figure down into realistic due dates for your milestones.

Examples are the number of weeks for CMS selection and evaluation, specific start and launch dates for the redesigning project, etc. Mention these details in your proposal.

To guide you in writing them, apply this statement pattern:

  • Our redesign project estimate is: [state the total sum]
  • Below are the line items for the rough estimate: [list your anticipated expenses in a table format]
  • The approximate duration for the revamp project is: [indicate the number of weeks]
  • Here is the proposed project timeline: [present the project dates and stages in list or calendar format]

Additional tips

Freely ask relevant questions.

When planning your redesign project, a few related questions can pop into your mind (about platforms, best designs, etc.) that you might want to include in your message or proposal.

But you wouldn’t want to throw in queries that are too limiting or can tie your project implementers to particular tools, versions, designs, and other functionalities.

Instead, be frank about your concerns, throw open-ended questions, and freely ask them for suggestions and clarifications.

These can be broad (e.g., whether or not your project estimates are realistic and attainable) or specific (such as, how can I display Facebook ads but still improve user experience?)

Upon looking at your proposal, reliable project teams can explain how easy and affordable or complex and expensive your desired and alternative approaches will be.

Showcase your brand personality.

When writing your proposal, introduce your company, ethos, values, and brand personality and reflect these in the details.

Doing this helps your project implementers better understand who you are, what you want your customers to feel around you, and how to revamp your WordPress site design and functionalities.

You can use sentences such as, “Our company offers state-of-the-art software solutions to help business owners streamline their marketing workflows,” “We uphold environmental sustainability in every aspect of our operations,” and so on.


Planning your website redesign (and getting relevant stakeholders’ support) can be overwhelming, especially if you find several issues or things you want to change in your site.

By following the steps and templates provided, you can concentrate on the most significant aspects and present a winning proposal depicting how the redesign can solve website problems and drive profitable business growth.

To Top

Pin It on Pinterest

Share This