BigQuery is Google Cloud’s fully managed, petabyte-scale, and cost-effective analytics data warehouse that lets you run fast, SQL-like queries on your data. Its integration with Google Search Console, a free web-based tool suite from Google, allows website owners to monitor, manage and troubleshoot this website’s presence in Google Search results.
Together, these two powerful tools allow you to analyze a wide range of website data – from user behavior to website performance – in a scalable, reliable, and real-time manner. Whether you need to segment your website visitors or optimize page speed, BigQuery, and Google Search Console provide you with the meаns to get the answers you need.
The importance of reliable data is hard to underestimate when it comes to digital marketing. It’s essential for making informed decisions, understanding customer behavior, and optimizing your performance. With the help of BigQuery and Google Search Console, you can quickly and easily access vital data about how users interact with your website.
Whether you are planning to hire an SEO Reseller company or have in-house resources, this comprehensive guide is for you. In this guide, we are going to discuss how you can use BigQuery and Google Search Console together to make the most out of your website data.
BigQuery allows you to quickly analyze your data in real-time and gain deeper insights into user behavior. With the help of this platform, you can understand which keywords are driving more traffic to your website, analyze bounce rate and time spent on each page, and much more.
Connect BigQuery and Google Search Console in easy steps:
Set up the billing process:
Before anything else, you need to set up a billing account in the BigQuery Platform. This is a straightforward process and does not require any complex steps. All you need to do is add your credit card details and then create the project that will contain all the BigQuery-related data.
For those who are doing it for the first time, one question may arise – how much will I have to pay for this? Well, there is nothing to worry about. BigQuery doesn’t charge anything if you are only connecting a few sites from Google Search Console. However, if you plan on using it more extensively, then you may be required to pay some fees.
Setting up the API:
Once you have set up the billing process, you can start setting up the API. Go back into the side menu and go to APIs and Services and choose Enabled APIs and Services. After that, you need to make sure that the BigQuery API is enabled. To enable it, just search for BigQuery API and click on it.
The next step is setting up the credentials for your project. You can do this by clicking on “Create Credentials” and then selecting OAuth Client ID, which will generate an access token. This access token needs to be added to your BigQuery prоject.
Set up the required permissions:
You need to set up certain permissions so that BigQuery and Google Search Console can interact with each other. To enable these permissions, go to JAM Admin in the side menu and click on GRANT ACCESS.
Here, you need to select New Principals and paste the account name – search-console-data-export@system. gserviceaccount. com. After that, you need to give it two new roles – BigQuery Job User and BigQuery Data Editor. Once these steps are completed, don’t forget to save the settings.
Configuring Google Search Console:
The last step in the process is to configure your Google Search Console account. To do this, go into Settings and select Bulk Data Export. Here, you will need to select BigQuery as the destination for your data export.
After that, you will need to insert your Project ID which you can find through BigQuery. Then, you need to enter a dataset name; many online tutorials and queries have left it as search console. Finally, click Continue, wait for it to confirm, and you’re finished!
It can take up to 48 hours for the data from Search Console to show up in BigQuery. However, some users have reported that data started appearing in BigQuery within 12 hours. Now you can run complex queries on your Search Console data to gain valuable insights into your website’s performance. To do all these configurations, you can opt reseller SEO packages to avoid any technical issues related to BigQuery and Google Search Console.
Using BigQuery to Analyze Your Data:
Once you have successfully imported the data from Google Search Console into BigQuery, you will be able to use powerful SQL-like commands to analyze your data in greater detail. With BigQuery, you can combine data from other sources such as Google Ads or Google Analytics to gain a more comprehensive understanding of your website’s performance.
You can also use BigQuery to leverage Machine Learning and predictive analytics on your Search Console data. This will enable you to quickly identify important trends and insights about your website that would otherwise be difficult to uncover.
You can find a list of helpful BigQuery queries in the Search Console help center to get you started. Once you become more comfortable with the platform, you can start writing custom queries that are tailored specifically to your website.
BigQuery provides an incredibly powerful tool for webmasters and SEO experts to gain insights into their website’s performance. With just a few clicks you can connect your Google Search Console data to BigQuery and start running complex queries. With the right analysis, you can easily identify important insights about your website’s performance that would otherwise be difficult to uncover.
In summary, the integration of Google Search Console with BigQuery offers a highly potent tool for webmasters and SEO experts. With a few simple steps, you can establish the connection and begin executing intricate queries on your search console data. This capability allows for swift identification of crucial trends and insights regarding your website’s performance that would otherwise prove challenging to unveil.
If you’re not leveraging the potential of BigQuery with your Google Search Console data, you’re missing out on an amazing opportunity to get more from your website. Start now and take advantage of this powerful combination!
