Twitter is a powerful platform that can help small businesses build brand awareness, drive traffic to their websites and engage with customers. However, achieving success on Twitter requires a thoughtful strategy and consistent effort.
Creating relevant content that aligns with your business personas is key to building engagement and impressions. Using hashtags to reach new audiences and participating in Twitter chats are also great ways to increase visibility.
- Followers
Once your business account is live, Twitter will ask you to select areas of interest so it can recommend similar users to follow. Choose accounts that relate to your industry and company and interact with these followers by responding to tweets or retweeting their messages. This is a great way to start conversations and build relationships with potential customers.
Tweets that share relevant industry news or buzzworthy stats are a surefire way to get your business in front of new audiences. Tweeting about your company’s products or services also helps maintain your audience and create brand awareness.
Finally, collaborating with other accounts from your niche can help you reach a larger audience segment and grow your following faster. Try running a giveaway or creating co-branded content with a partner to see how it increases your engagement rate and follower count.
- Retweets
Twitter is a powerful tool for growing your customer base and increasing the reach of your content. A tweet that’s retweeted by someone with a large following can instantly reach thousands of new people. The key to maximizing the number of retweets you get is understanding your audience.
Tweets about current events are often retweeted, as are posts that provide helpful information or tutorials. If your tweets contain relevant hashtags, they will appear in searches for that topic and be visible to people who don’t follow you.
Be sure to respond to any negative comments or questions about your business. This will help build a strong relationship with your customers and ensure they feel cared for. In turn, they will be more likely to retweet your content.
- Engagement
Twitter’s content is limited to 280 characters, so it must be focused and creative. Posting about your business’s products and services works best, but any tweet can be an opportunity to showcase a unique aspect of your brand.
Twitter is an excellent platform for providing customer service, especially when you’re monitoring mentions of your brand and products. If someone posts a negative comment, you can respond quickly and politely to address the issue.
Twitter also offers an excellent opportunity to gather feedback from your audience by running polls. This is an easy way to keep your followers engaged while learning about your target audience. For example, Into the Gloss runs entertaining polls on topics like “How to Double Cleanse,” which engages their audience while helping them with their skincare routine.
- Impressions
Twitter’s unique format makes it a highly effective platform for boosting brand awareness. But to stand out among the 329 million active Twitter users, your business must focus on specific metrics.
Tracking your impressions helps you determine how many Twitter users have seen your tweets. This data can help you determine when to schedule your posts for maximum impact.
It’s also helpful to study your competition’s impressions and engagement rates. It’s great to have a tool like Popsters to view Twitter stats summary. Analytics allows you to analyze your competitors’ strategies and measure the effectiveness of your own. This helps you identify areas for improvement, such as incorporating new types of content that your audience might enjoy. For example, a video may earn more clicks than a text post.
- Follower Growth
Adding visual content to Tweets (graphics, photos, videos, infographics and image macros) can help a small business increase its followers on Twitter. In addition to these types of content, a small business can also launch Twitter ads to reach new customers.
Lastly, it’s important to monitor Twitter for mentions of the company and its products or services. Responding to these mentions is an excellent way to demonstrate great customer service and can potentially lead to positive word of mouth.
For example, Yelitsa Jean-Charles, founder of Healthy Roots Dolls, a doll company that advocates for young black girls and their natural hair, has seen her Twitter follower count triple after using Twitter to promote her brand. This type of organic growth is a great way for a small business to get the most out of its Twitter profile.
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