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How to Sell Your Handmade Products Wholesale in 2023

Are you a skilled artisan creating beautiful handmade products? If so, you may have considered expanding your business by selling your products wholesale. Wholesale selling can open up new opportunities for your handmade goods, allowing you to reach a wider customer base and increase your revenue.

Let me, guide you through the process of selling your handmade products wholesale in 2023. I will also introduce you to, a free B2B marketplace where you can effectively showcase and sell your products on a global scale.


Handmade products are unique creations crafted with skill and passion. They often possess an allure that mass-produced items cannot replicate. Selling your handmade products wholesale allows you to connect with retailers, boutiques, and other businesses interested in offering your products to their customers. By understanding the intricacies of the wholesale market and leveraging online platforms like, you can effectively expand your business and increase your sales.

Understanding Handmade Products and Wholesale

Handmade products are items created by skilled artisans using their hands and traditional crafting techniques. These products can range from handmade jewelry and accessories to home decor, pottery, and much more. Selling wholesale means offering your products to retailers or businesses at a discounted price, allowing them to mark up the items and make a profit when selling to their customers.

Benefits of Selling Wholesale

Selling your handmade products wholesale brings several advantages. Firstly, it expands your reach by connecting you with a larger customer base through retail partnerships. Secondly, it increases your sales volume as wholesale orders often involve larger quantities, resulting in higher revenue. Additionally, collaborating with retailers builds long-term relationships and potential repeat orders. Having your products in retail stores also exposes your brand to a wider audience, enhancing your brand exposure and credibility.

Getting Ready to Sell Wholesale

Before diving into wholesale selling, it’s crucial to ensure your business is ready. Start by focusing on the quality of your handmade products, ensuring they meet high standards of craftsmanship and quality. Establish a pricing strategy that accounts for your costs, desired profit margin, and wholesale discounts. Manage your inventory effectively to have sufficient stock available to fulfill larger wholesale orders promptly. Create professional and visually appealing packaging to enhance the perceived value of your products. Lastly, familiarize yourself with any local regulations and obtain necessary licenses or permits.

Identifying Your Target Market

Understanding your target market is essential for successful wholesale selling. Conduct thorough research to identify potential retailers and businesses that align with your brand and product niche. Consider factors such as their customer base, values, and market positioning. Building a solid foundation of potential retail partners ensures you are targeting the right audience and increases your chances of securing partnerships that benefit both parties.

Setting Competitive Wholesale Prices

Determining the right wholesale prices is crucial to attract retailers while maintaining profitability. Consider the following factors when setting your wholesale prices: the cost of production, competition analysis, profit margin, and perceived value. Calculate the materials, labor, and other expenses involved in creating your handmade products. 

Creating a Wholesale Catalog

A well-designed wholesale catalog is a powerful tool for showcasing your handmade products to potential retailers. Follow these tips to create an effective wholesale catalog: capture high-quality product images that highlight the details and beauty of your handmade products, provide detailed product descriptions including features, materials used, and dimensions, include ordering information such as minimum order quantities and lead times, and clearly display pricing and discounts based on order quantities.

Establishing a Professional Online Presence

In today’s digital age, having a professional online presence is vital for wholesale selling success. Create a compelling website or online store that showcases your handmade products and wholesale information. Optimize your website for search engines by incorporating relevant keywords, meta tags, and engaging content. 

Selling on is a free B2B marketplace that provides a platform for artisans like you to showcase and sell their handmade products on a global scale. It offers features such as a company page where you can present your brand story, the ability to add products with detailed descriptions and high-quality images, and access to a wide network of retailers and businesses. By leveraging, you can expand your reach and connect with potential buyers from around the world.


5 Unique Tips for Selling on

  1. Optimize Your Product Listings: Ensure that your product descriptions are engaging, accurate, and optimized with relevant keywords to improve visibility and attract potential buyers.
  2. Professional Product Photography: Invest in high-quality product photography that captures the essence and craftsmanship of your handmade products, making them visually appealing to buyers.
  3. Regularly Update Your Inventory: Keep your product listings up to date by promptly adding new products and removing sold-out items. This helps maintain a fresh and engaging storefront.
  4. Engage with the Community: Interact with fellow artisans, retailers, and potential buyers on to build relationships, gain insights, and promote your brand.
  5. Provide Excellent Customer Service: Respond to inquiries and orders promptly, provide accurate shipping information, and ensure the best possible customer experience to build trust and encourage repeat business.


Selling your handmade products wholesale can be a rewarding endeavor that opens up new avenues for your business. By following the steps outlined in this article and utilizing platforms like, you can effectively expand your reach, increase your sales, and establish long-lasting partnerships with retailers. Embrace the opportunities that wholesale selling offers and watch your handmade products thrive in the global marketplace.

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