Creating and posting compelling content isn’t enough if you want to go big and reach a wider audience on social media. You must actively promote your content to cut through the noise and achieve your content marketing goals.
After all, spending time researching and writing compelling content on social media is pointless if your target audience does not see your posts.
To help you get excellent results with each post, we have rounded up eight proven ways to promote your content on social media. These strategies have worked for us, and we have no doubt they will work for you too.
Let’s get started!
Eight proven ways to promote your content on social media
1) Optimize your posts for each social media channel
One common mistake beginners make is posting the same content on all their social media channels. While this can save you time creating new content, it won’t get you desired results.
Each platform has its own set of rules and recipe for success. What works on a social media channel may not be effective on another. So you must optimize all your posts for each social media platform.
For example, Instagram users are looking for beautiful images, Twitter’s audience wants short, eye-catching trending news or tips, while OnlyFans users crave adult-oriented content. To succeed on social, you must use this strategy effectively.
2) Post your content at the right time
To get maximum engagement from your post, you have to know when your audience is online and most active. If you post your content at the right time, chances are high that it will get in front of your target audience.
There are several articles online on the best times to post. However, our experience shows there is no clear-cut way. Rather than follow the crowd, we recommend finding out what works for your audience.
Some social media platforms have tools that you can use to track your audience’s behaviour. For instance, you can use Facebook Insights to know when your folks are most active on the platform. Likewise, you can use third-party apps to identify the best times to post.
3) Promote your content with paid ads
Another guaranteed way to get more eyes on your content is using paid promotions such as Twitter ads, Instagram ads, and Facebook boosted posts. This strategy can help you drive your engagement and increase the number of likes, shares and reads your posts get.
However, getting a good ROI on your ad spend depends on a few things, including how compelling your ad copy is and your budget. Here are some tips to keep in mind before promoting your content on social media with paid ads.
- Start with a small budget and scale up as you see results
- Don’t buy likes or followers. Focus on driving traffic and engagement to your content
- Target small groups with high intent rather than large groups that may not be interested in your offerings.
4) Leverage outreach
If you have a small following, you won’t achieve much by posting only on your account. To grow your following and promote your content, you will need to build meaningful social media connections with others in your niche.
An effective way to do this is by collaborating with influencers and bloggers with a large following. You can also reach out to industry leaders that your target audience trust. By working with these people, you will reach a wider audience and gain social proof.
5) Cross-promote your OnlyFans profile or content on social
Gone are the days when promoting your content on one social media platform will drive the results you desire. Today’s highly competitive space requires you to promote your OnlyFans profile or other content on multiple platforms. A simple OnlyFans search reveals that there are more than 2 million content creators on the platform.
One simple way to get this done is by reminding your followers to connect with you on your other social media accounts. For example, when you create content for Twitter, you can add your OnlyFans or Instagram link to it and ask your folks to follow the accounts.
6) Use trending hashtags
Using popular hashtags can help increase your reach and, in turn, drive your engagement. Researching and utilizing the right hashtags can help your content show up in the fields of your target audience.
If you don’t know how to find hashtags, there are several free tools online that can help. One such tool is Hashtagify. It is free, easy to use, and very effective in finding the best hashtags to promote your content on social media.
7) Join online communities
Another strategy we have used successfully is joining online communities relevant to our niche. For example, if you own a restaurant, you can join Facebook groups or Twitter Space, where there are discussions about food, restaurants, and more.
With this strategy, you can connect with more people and promote your content for free. Additionally, joining online communities gives you the opportunity to gain more insights into the behaviour of your target audience. It will help you discover what they want and how best to present your content to them.
8) Add appealing visuals to your content
It’s a no-brainer that content with relevant, high-quality images gets the most engagement on social networks like Facebook, Instagram, Snapchat, OnlyFans, and Pinterest. Thus, you are leaving some traffic and engagements on the table if you are not leveraging visuals.
Further, don’t create a branded image to add to all your posts. If you want to catch your audience’s attention with every post, you must create separate high-quality images for your content.
Bottom Line
Promoting your content on social media is essential to achieving your content marketing objectives. If you don’t promote your content, fewer eyes will see it, and you won’t get the desired ROI.
Our eight proven strategies will help you increase your reach on social media and get your content in front of those who matter. Furthermore, it will drive your engagement and help you grow big on social.
