When you pay to grow your social media, your organic posts can also benefit from better planning. Before you even think of investing money, understand your goals and perform tasks in a logical flow. When you make sure to post content at the most effective times, you engage your audience and save every dollar you spend on advertising. It is equally important to co-write your growth-driven content with what you have prepared in advance because it will give you the long-term results.
1. Define Clear Goals Before Running a Paid Boost
- Focus on one specific aim before you boost a post. For instance, you might want more webpage visits or higher email sign-ups.
- Change the kind of content that you promote in accordance with the purpose, e.g. a more attractive image to come up with leads.
- Choose specific figures in advance, e.g., increase monthly users by 20% in the future.
- Write your organic posts with the aim of achieving this goal, such as composing another post that will act as a follow-up.
- When you clearly outline the plan, it is infinitely more probable that you will achieve your goal.
2. Audit Your Existing Content and Engagement Data
Check your high-performing posts of the previous month and get to know what works. Pay attention to the kind of posts that gave rise to shares or saves because they were indicators of actual interest. Notice the difference between the results of the posts before and after the boost to see the impact. Identify the missing topics or formats in your posting schedule that you might add. You can use professional and experienced platform that not only help you to get high reach, but also adjust your timing according to the performance data. Performing a thorough audit will provide you with a better posting strategy that is grounded in genuine data.
3. Build a Posting Timeline Around the Boost Period
Design a schedule that includes a sequence of posts surrounding your boosted post. Start with posts that create interest and excitement over time before making the paid push. Then, ensure to publish the very post you want to boost during the time of your ad. Follow up regularly with community material or “thank-you” posts in general. Avoid overload by waiting a moment before you post again. In that way, your audience will welcome each new update, and your boost will make more sense. And, do not forget to be consistent and adapt your timing to suit your paid push.
4. Align Content Types With Each Boost Phase
Your types of content should represent what stage of promotion and boost you are at. Raise awareness with intriguing and educational posts before the boost. In the middle of the paid promotion, really interesting and engaging posts will surely pay off. Share testimonials, stats, and people-puff content afterwards to round it off. It is best to vary the length of these posts between short visuals and long stories not to lose attention. Finally, mix and match some visuals in every stage to see what resonates. Aligning your
5. Track Performance and Adjust in Real Time
Watch your posts closely right after launching the boost. Observe what the engagement and reach numbers are every day and react to them fast. Compare how boosted posts perform compared to your organic ones to know your boost’s real power. If something stops working, stop it and act fast to minimize losses. Comparing material yields, shift your post times based on that insight. Make sure to store relevant stats to help you in your next rounds. By staying flexible, you will be able to maximize the paid and organic efficiency of your social media.
Conclusion
You can optimize your posting schedule using the data gained from the previous boosts. It is about putting your time and money into what you know works. As each post is scheduled, you will have a more objective idea of how to get the audience to listen to you and how to reach your goals. Also, ensure that you are focused on what is of use to your audience and not necessarily the vanity measurements, such as the number of followers. Look at paid growth as a tool to learn about what can grow your business. Thus, be smart, flexible, and always test and iterate your social media growth approach.
Sources:
https://www.brandwatch.com/blog/social-media-posting-schedule/
https://skedsocial.com/blog/social-media-posting-schedule
https://www.iconosquare.com/blog/best-practices-social-media-scheduling
