If you have a business, whether it’s online or in person, you need to be working on your search engine optimization. Almost everyone uses Google or other search engines to find businesses – whether you’re looking for a new cafe to try, or wondering how to do a force gauge calibration, most of us turn to Google to learn more. Improving your SEO can be hands down the best investment you make in your business, profits and returns. If you’re feeling overwhelmed trying to manage it yourself, or just realizing you’re not getting the results you need, outsourcing can be a great solution for you. Here’s my tips on how to outsource your search engine optimisation:
1. Define Your Goals
What exactly do you want to focus on? For most of us, traffic is the main thing we’d like to improve, but you may have some more specific goals such as ranking for very specific keywords. If you have a blog, for example, more traffic will mean more people clicking on links or ads on your site, which will result in more Adsense income or Mediavine profits. Perhaps you’d like to rank at the top of Google for your business’ name, such as Kazmi Law, or perhaps you’re more focused on having a lot of long tail keywords that have low competition and just get people to your site. Whatever your goals, starting to define them can really help you pick a SEO company that will help you get the results you want.
2. Request Proposals from SEO Companies
Many SEO companies will be able to offer you a retainer style project, meaning you’ll pay a set amount per month for a set amount of work, or an overall budget for the project that may stretch months or even years depending on how much work you want done. As you negotiate with companies, be sure to be very clear about what the package includes, and what kind of results you should expect to see and how soon. Because Google is always changing, it can be hard for companies to predict exactly what your results will be, but they should also be keeping up with the updates, ensuring your company benefits from their extensive knowledge and focus. Companies like Ignitedigital.com can offer competitive packages to suit almost every budget, so don’t hesitate getting in touch.
3. Be Patient
SEO can take months or even years for the results to fully show, although there are a few things you can do to speed up the process, such as manually indexing new content. This is why it’s very important that whichever SEO company you work with gives you clear guidelines of what you can expect and when, so that you can keep tabs on progress to see if your investment has been worth it. Most SEO strategies will include both internal and external link building, and this can take quite a long time to show up in Google and for the authority to trickle down to your site. I suggest checking progress for your chosen keywords every few weeks or monthly, so you can easily see the progress as it happens.
4. Realize SEO is Continuous
Unfortunately SEO is not something you can do once and forget about it, because as time goes on other websites continue to grow and if yours is not growing comparatively, it will fall behind. For that reason, it might be worth considering a monthly budget for SEO maintenance once your initial SEO work has been done. Think of it like when you dye your hair – you only have to do the entire head once, but you’ll have to continuously dye your roots to ensure that it looks good (and tone it) over the long term. When you have a good SEO company helping you, the increase in profits you’ll see from their work will allow you to have money to reinvest into your business for the continued SEO work.
Outsourcing SEO can feel daunting the first time you do it, especially if you’ve not done much SEO work yourself. Hopefully these tips make you feel more confident about how you can successfully outsource it.
