In this digital era, having a strong online presence is very important for any business who are seeking to extend their reach to engage with their targeted audience. Facebook stands tall as one of the most popular social media platforms with more than 2 billion active users. For brands to engage with their targets, Facebook is one of the major platforms. Without getting to hop on various platforms, widgets provide you with quick access to information.
Adding Facebook widget to website can work as a powerful tool to boost user engagement, increase your visibility, and drive traffic to your website. It doesn’t matter if your business is small or large as long as your customers are on Facebook you must use it to drive traffic to your advantage. We will explore the benefits of using a Facebook widget in this blog and how to maximize your website reach by using it.
What Is A Facebook Widget?
A plugin that can be easily embedded into a website that provides various features related to Facebook’s social media platform is referred to as a Facebook widget. The widget enables business website owners to integrate Facebook content and functionality seamlessly which enhances user engagement and interaction with their website.
The functionalities and specific features provided by Facebook widgets may vary. Website owners can easily leverage the power of Facebook’s features with the help of widgets to build communities, foster interaction, and drive traffic to the website. Some common examples of Facebook widgets are mentioned below:
- Like And Share Buttons- These buttons enable users to like and share the content of the website on Facebook.
- Like Box- The number of Facebook users who like the Facebook page is displayed by this widget and also provides a link to the page.
- Comments Plugin- Website owners can permit users to comment on their website content by using their Facebook accounts with the help of the Comments plugin.
- Messenger Chat Plugin- The Messenger chat plugin allows website visitors to start conversations with the customer support and website owner team using Facebook Messenger.
- Page Feed- With the help of this widget, the website owner displays the latest post from Facebook directly on the website.
Maximize Website Reach With Facebook Widget
You can easily maximize the website reach with the Facebook widget in the following ways:
1. Facebook Widget Boost Engagement
Despite the introduction of many social media platforms, people still connect with Facebook being an old-school trend. You have to create content that is engaging for users because people love to watch something relatable and different. The Facebook widget can be an eye-catcher which sticks people to your website. The increased dwell time of users will also increase the SEO of your website and put it into the higher ranking list. As the widget operates in real time it provides a variety of new content which gives website users more content to explore.
2. Improve Website Visual Appeal
Website is the visual representation of your business and also a salient aspect. Your website must contain the content that catches the attention of visitors. Out of your Facebook content, widgets design impactful feeds and place them on your website. To increase the visual appeal of your website, the Facebook photo album widget is the best option. With eye-pleasing and distinctive content, your website interface gets enriched. This drives frequent visitors who rarely explore your website.
3. Provides Credibility To Your Website
Rather than trusting the marketing gimmicks of brands, customers trust the word of mouth most likely. To make a place in the market, Facebook widgets didn’t take much time for similar reasons. In gaining the trust of customers, user-generated content does help. It is one of the best strategies that widens your reliability through word of mouth. To follow your business page, adding a Facebook widget will give your website visitors a backlink that also increases your followers as well.
4. Facebook Widget On Business Website Drive Conversions
The customers will not think again before buying your products when you are engaging them and building your brand reputation among them. Customers will be buying products from your brand as never before and it will give you higher conversion rates. By forming a brand-customer relationship, the Facebook widget can help you attract new users and interact with them. It is said that better bonds will create a loyal customer base.
5. Develops Better Brand-User Relationship
On your website, when you showcase your user’s content it reflects that you care about your about their feedback and opinion. It encourages other users to share their experience as well. This is a way to interact with your audience. You build a better relationship with your audience if you interact more with them which helps you in creating a loyal customer base. To create a particular branded hashtag, you can opt to give users a platform to interact with each other as well.
Since users created the content, embedding UGC saves you a lot of money as the budget remains a concern. To aggregate and display the content you need a social media aggregator tool like Tagembed and the cost incurred is for that only. These tools are quite cost-effective and affordable.
Tagembed Facebook Widget
One can effortlessly embed Facebook widget with the help of the social media aggregator tool- Tagembed. The Tagembed Facebook widget will help you boost engagement, give credibility, drive conversions, generates brand-customer relationship, and be cost-effective. Tagembed is one of the leading platforms that provide an extensive range of features. With the help of Tagembed, you can customize the look and feel of your website as per your need and it also offers advanced analytics and a 24/7 support team for assistance.
The Facebook widget helps you build with your audience and also brings high engagement to your business and it is also a part of social media aggregator. Which business doesn’t want their customers to be in connection? You must hurry up to add the Facebook widget on your website to maximize its reach as you are now aware of its magic.