In this post, we will see different ways to market a business online.
Run a new blog
Blogs aren’t going to disappear. According to a survey from Demand Metric, blogs attract 67% more leads compared to companies that don’t blog at all.
A blog helps you gain new followers for your business. Once you start gaining followers, you can market new content to them. Blogs are also easy to create.
You can use social media platforms to blog or post content on a website or a platform like Medium.
Blogs are specific about the type of content and category they serve. As a result, they attract high-intent traffic. These are great for growing your online business.
For your blog to be successful, you need to optimize it well to rank on Google.
Create a social media presence
A blog can be operated through online social media networks. Depending on the platform you’re using to run your blog on, it presents ample opportunities for content marketing.
Be consistent with your social media efforts. Consistent efforts pay off in the long run and result in higher social media engagement. The more you engage with your target audience, the greater their loyalty and the more followers you will accrue.
The benefits are huge. All followers can become customers. Increasing social media presence grows your online business too.
Provide excellent customer support
Satisfied customers are the lifeblood of any business. When you invest effort into providing excellent customer support, not only can you increase customer satisfaction and boost customer retention, but you can also create a positive image of your brand that helps to market your business to a wider audience of potential customers.
When you think about implementing customer support, always keep your target audience in mind. It’s important to provide different contact options to help people get in touch with your business in their own path: phone numbers, live chat, social media care, interactive voice response (IVR), to name a few.
Use the power of email marketing
Email marketing isn’t a new thing
It’s been around for years with popularity only growing.
It’s a strategy for your business that works. With email marketing, both existing and new customers get specifically targeted. These emails are often created to fit customer needs and have a good chance of converting people into regular customers.
Email marketing is a great way to offer content specific to someone’s needs and increase the odds of gaining more customers.
Include video marketing
Another great method to grow an audience online is through video marketing efforts.
Customers respond to video much more quickly than respond to textual content. 64% of customers are more likely to respond after they watch a video ad. Video marketing is a great strategy done through YouTube and webinars.
Always include customer support content in your video. Answer queries that you borrow from customer support agents.
Drive more reach with PPC
You can use paid media channels to increase the reach of your business online. All you need is a tiny investment to get more and more people to know about your business. Paid media can be from Facebook ads or Google ads. The ad you run must be of great quality. It should reach your target market. If investing in paid media, focus on the content you are channeling. It gets the word out. More people know about your business and it may grow as a result of that.
Numerous entrepreneurs start online marketing and see the solutions that exist that can help them grow their businesses. Getting a business to scale isn’t always easy.
There are tools for inbound marketing for different online platforms and more.
You don’t have the knowledge to market your online business yet. Know that these are inexpensive options that you can start with to do things automatically.
Also, set key performance indicators to measure the growth of your business.