According to a study published in marketing Intelligence and planning journal, and another published by the Haaga-Helia University, consumers exposed to brand products promoted by Instagram influencers and celebrities are more likely to perceive the source more trustworthy and generally receive the promotion post more positively as compared to the same post when made by the company itself.
So the question is; how to enhance your Instagram’s content relevancy? The answer is simple. Buy instagram followers relevant to your niche.
Remember, information is power. The amount of information you release to your followers will ultimately determine your prospects as an influencer on Instagram. You want to provide enough information to your followers to perceive your content as relevant while abstaining from releasing so much information it irritates your followers.
Let’s see how you can do that.
The first few lines are important
The first few lines of your post caption are critical. They are a significant determinant of how your followers might react to your post.
Take good care in crafting the lines of your caption before the “…show more” button.
Say if you have been sponsored to promote a product. You mustn’t start your caption by saying things that will make things evident about your sponsorship with your next posts’ relevancy, the trust of your followers, and only then, at the end of the post, say that the said company has sponsored you.
Another way is to come straight at your followers and start your captions by openly disclosing your sponsorship. But we wouldn’t suggest doing this unless you have some real deep connection with your followers and do not have an extensive fan base and a fandom.
Followers are important
This might sound out-of-the-box, but followers are very important to your Instagram presence.
A high number of followers would generally give an open idea about your relevance. The target audience, upon seeing your big fan base will naturally assume that whatever you post must be relevant, because so many people follow you.
This is where the nasty little trick comes to play, a trick a lot of Instagram influencers have managed to successfully pull off. A trick we encourage you to try as well.
And the trick is to buy Instagram followers, to seem more relevant. This might sound very strange at the beginning until you watch HBO’s famous documentary Fake Famous.
The documentary clearly states that you can fake it till you make it. Buy likes on Instagram and you’ll be on the road to success. Even companies and brands will perceive you as relevant and would want to be on your Instagram Stories and Posts.
This might sound like a bit too much work but it will prove its worth in the end. It always does.
Before you post anything on Instagram, make sure you research its reputation online (namely, the information provided being true and relevant). If it’s a product or a brand you are to work with. Research on how the general public reacts to the brand’s presence and products. Read comments and blogs about that brand or company you work with.
In general, do everything you can to make sure that what you’re about to post is 100% relevant.
Always be honest and true to your followers. Even if that means negatively reviewing the product you were paid to review more positively. This enhances your followers’ trust in you, automatically improving the relevance of your next posts, and thus improving your relevancy for longer terms.
And that is it for us today, we hope you enjoyed our short discussion on how to enhance your Instagram’s content relevancy.
Remember, it’s all about how you present yourself, or the product you are offering. Learn to read your followers and present yourself and your posts accordingly. If you do that, even the irrelevant posts will be perceived as relevant.
But it is of utmost importance that you have a vast number of followers, ample research, and top-notch content. Keeping all of these factors in mind, it is evident that achieving these factors is not an overnight task, but it will take time. So plan your moves strategically, and you’re good to go.