Social media filters are content that boosts the visibility of your brand. They create user-generated content (UGC) and engagement of your community. Here are the 3 different ways to create your effect depending on the social network you want to use.
Augmented reality software
Instagram has its own software to make your filter, which is called “Spark AR”. It is a free program that allows anybody to create all types of filters. To use it, you need to have some notions on coding if you want a sophisticated Instagram filter.
It is the same for TikTok which has its own software named “Effect House”. This tool is similar and works precisely like Spark AR. So you can easily create your TikTok filter if you know how works Instagram’s software. For the moment, a brand cannot put a logo or its name on the effect. If you are a brand and you want a branded filter, you need to contact TikTok or an agency.
The software for the Snapchat filter is “Lens Studio” and is really different than the two others. In fact, you can create a powerful Snap filter thanks to the high technology of Lens Studio. However, you need also to have coding skills and augmented reality skills in order to master the software.
One thing to know is that you cannot publish an Instagram filter on TikTok or a TikTok filter on Snapchat etc… This is due to the difference in the files generated by each software.
Social Media filter agency
The other way to make a social media filter is to contact an agency specializing in augmented reality filters. It allows you to delegate the creation of your effect and simplify the process of your campaign. For example, if you want to have a TikTok filter for a specific campaign, an agency will be more experienced in the reflection and creation of the filter. The experts can suggest some ideas to reflect and reach the objectives of your campaign.
A platform that generates your filter
The last way to create your social media filter is to go through a platform on the internet. There are some companies that offer this type of service and it totally simplifies the creation of an effect.
For example, Lookaar is a platform where you can choose different types of filters and customize them. The color, the location, and the text can be personalized on Lookaar and you can choose the social media that you want. After that, you will receive an email with the file of your filter with a guide to publish it on your social media account.
As you can see, there are different ways to create your social media filter. All of these ways are possible but it depends on your time, budget, and the type of filter you want to do. You can choose to make your filter by yourself if you have the time but not the budget, or contact an agent if you don’t have the time but have money. And if you have a small budget and don’t have the time, you can go through a specific platform.