So how do you land an SEO job?
In this post, that’s exactly what I’ll be going over.
My name’s Zukais and I’ve been doing SEO for years now. I’ve worked in multiple SEO organisations and I can tell you exactly how to land a job within the industry.
If you don’t have any experience with SEO, you’re going to have an extremely hard time landing a job. Even if you have a marketing degree, you probably won’t get an SEO job if you have never done it before.
I remember applying for an SEO job and I was the only person there who did not have a marketing degree.
I’m the only one who got the job. Why? Because I had experience doing SEO. I could show the interviewer which websites I had ranked and how I ranked them.
If you don’t have any experience in the SEO industry, get some! It’s easy. Just set up a few simple WordPress websites and start ranking them for some keywords.
I was going to put this above in the experience section but this deserved its own section.
Testimonials can really seal the deal for you. When I applied at a marketing agency, I could show my employer the businesses that I ranked on Google and get a reference from the business owner.
In fact, the interviewer knew one of the business owners that I helped. Of course this was a fluke and won’t happen to everyone. When I showed this to the interviewer, they knew I was 100% qualified for the job and this ultimately sealed the deal.
How do I get testimonials?
It’s actually easier than you think. You just have to do some work for free. Email or phone businesses, telling them that you’re willing to rank and grow their business for free. Of course they’re going to be sceptical about this and ask, “What’s the catch?” This is when you tell them your situation. You can simply say that you’re trying to grow your portfolio and in order to do so you’re willing to work for them for free in return for a written testimonial.
Wear a suit
When I went for my job interview, I wore jeans, trainers, and a shirt. That was a big mistake. The interviewer even said to me, “it’s hard to take you seriously, you should’ve worn a suit”. In a normal situation, the interview would’ve ended right there but it didn’t because I could show him that I had bags of experience and proved that I could grow a business. You see, whether you like it or not, people will judge you. The way you dress communicates who you are.
And what exactly are you trying to do here?
You’re trying to influence the person in giving you that job.
So that’s how you land a job in the SEO industry. Make sure you’ve got actual experience and you’ll be ahead of 99% of applicants. You can get that experience by doing work for free and ranking your own websites.