Today, the visitors have a shorter attention span than ever before and as a result, they do not stick to a website for a long time unless it is engaging. More website traffic, conversions, better SEO, and increased awareness can be a reality only if your website is engaging enough to make that happen.
But have you thought about how to boost website engagement in such a competitive digital market? If you are looking for an effective solution, we have got you on this!
If you run an online business, let us tell you that without expert assistance, it might get difficult for you to direct customers to your website. Keeping them engaged might get even more challenging once they’ve arrived.
With so many tactics that can be tweaked to your site, we understand it is hard to determine what changes will make the most significant impact. If you’re perplexed about the same, this blog will help you learn the top ten practical ways to increase customer engagement. But before we take you through the ways, let’s know,
What is the Importance of User Engagement?
Gone are the days when websites only had stuffed content with zero user targets. However, with time Google and other browsers started enhancing their algorithm, primarily concentrating on providing viewers with high-quality information. If a reader visits a website and does not find any relevant information or a solution to their issue, they leave instantly. Therefore, delivering a website with relevant features to the appropriate audience is the golden guideline for increasing customer engagement. Since there is competition in the internet market, and you want to stand out, your content must be dynamic to reach a reasonable volume of customers.
Increased user engagement is necessary because here are the benefits you must consider not missing out on –
1. Maintained Attention
Increased user engagement can help to maintain the attention of your website visitors. As long as your website has a good level of user engagement, your website visitors will keep coming back, which will help increase conversion rates.
2. Brand Advocacy
Once your customers get hooked to your website, they will more likely share and talk about it to their friends and family. It will result in higher website traffic and more lead generation.
3. Increased Loyalty and Customer Retention
You can always know how your consumers feel about your product or service, the traits they value, and any areas that need development to offer a better experience if you have effective user engagement strategies.
4. Increased Up-Sell Opportunities
You can market and sell products with extra features if you have a solid consumer base. If you’re thinking about how to have a loyal customer base, increased customer engagement is the answer. In general, selling to an existing customer is more manageable than selling to a fresh lead. We can say that the chances of selling to a new customer may be about 5-20%, whereas selling to an existing customer maybe 60-70%.
Now that you have gone through the importance and benefits of increased user engagement, here are some
Tips To Increase Website User-Engagement
1. Become an Expert in Your Brand
When you become an expert in your brand type, you can share your knowledge with others through your website. Best website design will help build trust and credibility with your audience, making them more likely to return to your site. To provide more information, you may write blog posts that offer tips. If you have helpful insights about a particular topic, create a blog post or video that provides tips and tricks related to the topic. You may also encourage the users to share content by giving them options.
2. Showcase Your Expertise
The second most effective customer engagement tip is giving users what they want. That means providing relevant and targeted content that appeals to their interests. But it isn’t enough! You must consider showcasing your expertise, the features, and the benefits of purchasing your products which will help your customers stay longer on your website.
3. Share Valuable Content
If you want your potential customers to stick around on your website, you need to give them a reason to do so. And one of the most significant ways to do that is by sharing valuable content. It could be in the form of blog posts, social media posts, white papers, or helpful tips and advice. Whatever it is, ensure it’s something that will help your target audience clear their queries or learn something new.
4. Commenting and Sharing
When you take the time to comment on other people’s blog posts and articles, you’re not only building relationships with those people but also with their readers. And when you share other people’s content, you’re not only increasing your visibility but also that of the person whose content you’re sharing.
5. Feedback from Users
You can’t improve what you don’t measure, and the same goes for user engagement on your website. Use analytics tools to identify which areas of your site are getting the most attention and where users are dropping off. Then, take that valuable feedback and use it to improve the user experience on your site.
Start by removing barriers preventing people from completing tasks or signing up for services. Next, engage with visitors through social media channels like Facebook, Twitter, and Hangout in your customer’s comments.
6. Trust Through Transparency
Being open and honest with your users is one of the best engagement strategies to build trust. When you’re transparent about who you are, what you do, and how you do it, users will trust you and your product/service – and engage with your content more often.
By providing details on a product, like where it gets manufactured or what type it has, your customers will feel confident that they will get what they are looking for. Like, if customers find a video of a CEO discussing their new product launch and explaining why this new product will change lives, it might help. Consumers are much more likely to buy because they know that the CEO is speaking from experience.
7. Encourage Sharing
If you want your website visitors to share your content, make it easy for them.
- Update social media buttons on the required pages.
- Add a widget that allows users to share your content directly from your site.
- You can also encourage sharing by building tools that allow users to share your content with their networks. For example, you can add a ‘Send to a Friend button to easily share your content with your friends.
8. Link Social Accounts
By linking social accounts to your website, you’re giving users a way to connect with you outside of your website. This engagement strategy can increase engagement by allowing users to communicate with you more easily and may also help you build credibility and trust with your customers.
You can do this by adding links in the footer or sidebar of your site. Ensure linking to major channels (Facebook, Twitter, Instagram) and other social media platforms relevant to your business.
9. Provide Offers
You can increase customer engagement on your website by providing unique offers and coupons that are only available to site visitors. It will give them an incentive to return to your site and provide you with valuable data about their shopping habits.
Offer incentives for those who do so, such as discounts on all points toward a purchase. You may also enable asking critical questions through surveys. It will create opportunities for customers to express what they like and dislike about products or services and offer feedback on how they think products could be improved. Use this information when creating new versions of existing products or services.
10. Play with Fonts and Layouts
The final customer engagement tip is updating your website with in-trend fonts and layouts. Different colours can evoke emotions in your website visitors; you want your users to feel engaged and not overwhelmed. The same goes for fonts and designs. So, you may consider keeping it clean and easy to navigate.
Use psychology to help you design and figure out what motivates your users; then, you start as inspiration and design your website with the help of experts. For example, if they’re looking for food, consider including pictures of healthy foods on the home page. Or, if they’re looking for recipes, you might want to have cooking or restaurant views on the home page.
To Sum Up,
As discussed earlier, the most important way to build your website’s traffic and visibility online is to get people to interact with it more often. To make this happen, you may consider following the tips mentioned above, which will help you encourage more engagement from your website visitors. It will increase their time on your site and drive more social media and search engines.
While there are innumerable ways to increase user engagement, we hope the top customer engagement tips covered in this post will help you meet your user engagement goals soon, & for further web design service in Perth you can reach us.