Marketing is the key when it comes to growing a small business. No business is big from the start, it is marketing and branding that makes a small business a giant in the long run. Now, if you are here then it means you do have a small business and want to grow your business through marketing. In this article, we will look at how to grow a small business through marketing and some common mistakes to avoid.
Top Marketing Tactics to Grow Your Small Business
There are lots of businesses that hire marketing professionals to compete in the market. But with the following tactics, you won’t have to worry about hiring expensive employees to establish a successful business.
Build a Strong Online Presence
In a digital era, without an online presence, your business won’t sell in the market. People nowadays only buy what they see on the internet. Whether it is a service or a product, everything can be found online. That is why; having a strong online presence is the most important marketing hack for small businesses. Go into social media platforms like Facebook, Instagram, Tiktok, etc., and promote your product. Use local business services of Google My Business and Bing Places for your local store.
The next step would be to be available to your customers. If a customer does not feel like your service is poor you are never getting that client back. As a result, you need to have strong communication skills to make customers valuable. In the marketing world, we say returning customers are more valuable than new customers. This is because returning customers help in building a brand in the longer run.
Implement Digital Marketing
Being online may not fulfil your growth requirement. Sometimes you need to pay for marketing. Whether it is offline marketing or online marketing, it cost money. Every business needs to plan a budget to spend on marketing. Out of which most of the budget is spent on digital marketing. This is because you will get more target audience online than in the offline market. Also, digital marketing is fast and cheap as compared to traditional marketing.
Now to implement digital marketing, you will use your existing online presence and let the AI do its work. Facebook Ads, Instagram Ads, Google Ads, etc. are some popular ways through which you can increase brand awareness. Not only that, you will also have data about your customers i.e. their emails or phone numbers. As they are potential customers, by sending messages you can easily convince them to purchase your product.
Give Offers and Discounts
Whether it is a product or service, customers love offers and discounts. To encourage customers to purchase from you offers and discounts play a very important role. Let’s say you are looking to buy an Apple watch but it is a little expensive. Later, you found out that there is a sale coming and you can purchase that watch at a really low price. Your eagerness to purchase that product during the sale will increase and you will wait. This way the company not only will sell the watch but also will get a permanent returning customer.
In the same way, you need to advertise the offers or discounts that you are giving with the product. This makes people eagerly wait for the sale to come and you will earn valuable customers.
Use a POS System
POS systems not only help manage businesses but also help to grow them. Point of Sale Software is used to manage sales, inventories, and transactions of a business. It could be a desktop application or a mobile app. Most modern POS apps can be integrated with existing websites to improve user experience. Customers can directly purchase the products using the mobile application. The owner will view the order in the POS dashboard and will complete the order. Also, the payment system is integrated with the system which makes it more reliable. Having a POS on your side will speed up overall business activities and increases customer satisfaction. For example, let’s say you have a flower business. You can use florist POS Software to automate your sales.
Provide Quality Service
Quality product/service automatically promotes the business. That is, if a customer is satisfied with your product he will recommend it to others. In the marketing term, this is called organic marketing in which customers are generating new customers for you. This is only possible if you have a good quality product or service. Also, in the competitive market, only those product survive that has good quality at a justifiable price. A product that does not fulfil users’ needs can never succeed even if you spend thousands of dollars in marketing.
Common Marketing Mistakes to Avoid
Spending a whole lot of money on marketing without good planning will never succeed. That is why, we need to avoid some common marketing mistakes to make the campaign successful.
- Lack of Consistency: A business cannot grow overnight. You need to trust the process and be consistent. Most business owners lack this which makes them quit in the short run.
- Not Separating the Target Customer: Every business person should first find out which audience they are targeting and then implement their marketing campaign. Without defining the audience, all the money spent on marketing will be of no use.
- Experiment without Research: This is crucial for every business. Once the budget is separated for marketing, the next step is to do complete research. Research the geographical locations where your product can succeed. Research on target audience based on gender, age, and behaviour.
- Neglecting Competitors: Being a business, neglecting competitors is never a good idea. Instead, we need to closely look into them and make ourselves better than them.
Growing a Small business with marketing is a complex task to achieve. But with the above-mentioned tactics and by avoiding common marketing mistakes, it is achievable. Moreover, every business owner should think out of the box and grab every opportunity to get more customers.