These days, most business owners have fully realized just how important it is for their brand to develop a strong social media presence. However, many aren’t as clear when it comes to how they are going to get the most from their social efforts. How do you set up a campaign that will generate leads and sales? Keep reading to find out more about some tips and techniques you can use to generate more leads for your business through LinkedIn.
To start, it’s important to understand what a lead is – and isn’t. The term lead is often applied quite broadly. Leads aren’t just your target audience, or potential customers – the term refers to somebody who has demonstrated an interest in your brand, or the products and services you offer. If your business markets B2B, then LinkedIn is one of the best sources of leads at your disposal. It is the top B2B social media platform where you can go to connect with managers, business owners, CEOs, and other professionals easily compared to other social media platforms, which are better for B2C.
Optimize Your Profile
When it comes to LinkedIn lead generation, you need to start with your LinkedIn profile. It should be comprehensive and professional to help you with attracting the best prospects to your brand. Keep your customers and their needs and preferences at the forefront of your mind when you choose the tone and keywords for writing your bio.
Consistently sending out connection requests to people on LinkedIn who may be interested in your brand is one of the best ways to build your list of contacts on the network. While you can’t expect everybody to accept the request, you have nothing to lose by sending out requests to everybody you know, and as many people as you can find that might have an interest.
Although posting to your timeline on LinkedIn and writing and publishing articles on the site won’t immediately bring you new leads, it can help. It’s a key factor in the process of attracting new leads to your brand by helping you build an online presence and giving you a platform to display your expertise in front of your target audience.
Like any other social media platform these days, there are also paid advertising options that you can take advantage of on LinkedIn to help you generate more leads that turn into customers and revenue for your brand. PPC ads that work in a similar way to Google AdWords are one of the most popular paid ad campaigns to set up on LinkedIn. However, bear in mind that the cost per lead with paid advertising can be quite high, and you will need to put time and effort into optimizing your ads to make sure that you are getting the most from them. In this case, it might be worth enlisting the help of a professional.
LinkedIn isn’t just for finding jobs and networking. If you own or run a business that engages in B2B marketing, it can be an excellent place to generate leads and find new customers.