The education sector has revolutionized with the advancement of technology. Traditional educational platforms have shifted towards innovative techniques such as open-source learning material, virtual classrooms, online study forums, and resources for digital presentations. Gone are the days when education institutes had to post newspaper ads and publish a prospectus. These days, everything is digitized, from ad campaigns to attracting students and providing information about the institute. Even home tuition academies and vocational training centers use online resources to attract clients and prompt their organizations.
These days, popups and quizzes are the two main sources of generating leads and attracting clients in the education industry. Popups help collect emails, phone numbers, private information, and contact details. It also helps institutes by offering referrals, free resources, whitepapers, or checklists in exchange for their contact details.
Quizzes, on the other hand, can be used to assess student knowledge or skills. You can use the information gathered through these quizzes to tailor your marketing messages or help students solve their problems. It can also help gather email addresses for email campaigns.
Here are some expert tips for using popups and quizzes to generate leads for your education business:
Create a Strong Online Presence
Online platforms have become a great marketplace for businesses of any kind. They have billions of users and are a great place to attract clients. In today’s digital era, creating a strong online presence is extremely necessary. No one goes out and searches for an institute, but everyone takes to the internet and looks for their desired options. A well-crafted and efficient online presence Can help institutes attract new students, establish their brand, and build credibility. It also fosters a sense of community among students and alumni. When your organization has strong and successful online growth, you can use popups and queries to generate leads and attract clients. For example, you can post a query on your community or any online forum; this way, you will gather emails, which you can further use for email campaigns. It also helps gather data to offer solutions to the student’s needs. A popup on your website or starting an ad campaign also helps get clients quickly.
Create Popup According to Your Audience
Popups help generate leads, but only when they reach the right audience. They are also helpful in generating sales and improving customer service. When designing a Popup or quiz, consider the age, gender, locality, and other essential demographic factors of your target audience. Creating an audience persona is the best way to have a virtual presentation of your audience. Suppose you target digital marketers; your Popup should focus on a more technology-savvy design with content about emerging online marketing trends. In the same way, tuition centers, training centers, and other skill providers create popups and quizzes while mainly focusing on the interest of their target audience.
Pay Attention to the Design
The colors and design of a popup are as important as the purpose you are using it for. Make sure the theme and colors of the popups are cohesive with the website theme. If the Popup design is attractive, you may retain your clients. For educational institutes or home tuition agencies, the Popup must represent the colors and layout of their institute logo and website. Your audience is appealed by the aesthetic and engaging design with an easy interface. You can also use Pinterest, Instagram, or other websites to get ideas for more interactive popup designs. An expert graphic designer can also help you in this regard. Before making the Popup live, make sure you test its appearance.
In the same way, when creating quizzes, use minimal sections and an interesting layout with easy answering options. Most people like answering “yes” or “No”. The simpler the quiz, the better will be the output.
Trigger at the Right Time
Timing is as important as the design and layout of the popups and quizzes. While generating leads for your educational institute, post the quiz or Popup at a time convenient for the students and faculty. Weekend or midweek is the best time for posting quizzes online. For the Popups, make sure they appear on the screen after 20 or 50 seconds or during his activity on your site. Appearing a popup too late may give less benefit than the right time. To grab the audience’s attention, ensure they appear at a time suitable for the visitor. A successful popup email appears at a time when more students are active online. Moreover, the holidays or vacations are also the best time to generate leads through popups and quizzes.
Include Minimal Fields
No one likes long-form content. People need more time these days, and they like everything quickly and quickly. Your quiz or Popups aims to gather emails and generate leads, so there is no need to include dozens of sections and long queries.
For the Popup, make sure to create a minimal design with an interesting look and engaging content, and also pick the right timings for it to appear on the visitor’s screen. On the other hand, the quizzes focus on small questions with an answer of “yes” or “no.” The strategic approach to quizzes is fewer questions with easy and short answers. Your question limit should be 10 to 12 questions per quiz. The fewer the questions, the more amazing responses you will get.
Create Interesting Content
As they say, “content is the king”. The right content can attract millions of audiences and generate leads quickly. Pay more focus to make your content attractive. The visuals must be highly resolution and optimized. Use interesting images throughout the content. For written content, create optimized and engaging content that the audience loves to read. It should also focus on their desires and needs. An audience persona is extremely helpful for crafting content to generate leads.
When Choosing content for the quizzes, use short sentences with easy vocabulary and readability. Provide easy options that the audience can answer within seconds. It will not only encourage them to answer, but they will be eager to know about the publisher. Keywords are also necessary for keeping your Popups content or quiz rank high. Suppose your content is about home tuition, you must include keywords related to tuition centers. It will automatically keep the content at the top when someone is searching for tuition services.
Create Scarcity and Urgency
An effective marketing tactic is creating scarcity and urgency in your popups. It creates a sense of urgency in the audience, and they will opt for the offer quickly. You can create urgency while posting about a one-time offer, validity until 24 hours, validity till xyz date, or limited-time offers. You can also offer “buy one get one,” “early bird discounts,” “save 50% Off,” or “Get the yearly subscription.” It will make the audience feel they are getting an amazing discount while learning something useful. Mention the advantages of early admissions or getting a course with another one. This will let the students feel secure for their future, and they will more likely join your institute. In addition, remember to include a clear Call-to-action (CTA). Use simple and clear language for the CTA, such as “Join Now,” “Subscribe,” “Enroll Now,” or “Get Started Today.” You can also use wordings that make the learners secure and hopeful, such as “Unlock Your Potential,” “Achieve Your Target” ” or “Get Your Dream Course.” By implementing scarcity and urgency, educational institutions and training centers can generate leads and a high enrollment rate.
Display Single Offer
Refrain from confusing your audience by making them double-minded. Provide one offer at a time. When you include more than one offer, the audience gets double-minded and needs help deciding which one to choose, often making them ignore both offers. On the other hand, when you provide a single yet complete offer, the audience is already 70% agreed to it while reading it. To make your offer irresistible and increase your enrollment rate, you should focus on a few things:
- Use clear, simple, and concise language
- Use high-quality visuals
- Use a clear call-to-action
- Make the signing process easy and simple
Make it Mobile-Friendly
Gone are the days when people had to open laptops and computers while searching for a single website. These days, the internet is on your mobile, and you can search for anything here anytime. Almost 80% of the traffic websites get is from mobile users. When designing a popup or a quiz, ensure the design is responsive and appropriate for all mobile devices. Opt for a design that automatically adjusts with the mobile screen; it will increase your visitors, and you will get more chances of getting leads. Before launching a design of the quiz or Popup, test it on all devices. A single-column layout with large fonts looks good on mobile gadgets and is easy to read on small devices. You can also ask for feedback in the last to make the design more effective. Suppose you are designing a quiz for a home tuition center or a school. Students these days use mobile to search online institutes, and when your design is not mobile-friendly, you will lose half of your audience.
On a Final Note
Popups and Quizzes are great sources of lead generation for educational institutes. They help you know about your target audience and what they are searching for, and also provide you with a comprehensive email list for your future campaigns. When your Popup or quiz is user-friendly and simple, your chances to generate leads are always maximum. To make your Popup or quiz at the top and get more leads quickly, you should simultaneously focus on making it simple, interesting, creative, and informative!