Business news

How To Find Your Perfect Mattress: Interview with Joe Auer, Founder and Managing Editor of Mattress Clarity

Joe Auer is the founder and managing editor of Mattress Clarity, with his team of professionals based out of Austin, Texas. Mattress Clarity is an online resource that helps people make decisions about sleep products. They review mattresses, bedding, pillows, and anything else that might help you sleep better. Joe Auer will be sharing more with us in this interview:

How can we know it’s time to buy a new mattress and how can we find the best?

Many people start shopping for a mattress a little too late – if you’ve been dealing with pain for a while, or have noticed a sag in your existing mattress, it’s time for a new one! Many people start shopping for a new mattress based on other life events as well – a move, getting married, etc. To find the best option for you, I’d suggest starting at Mattress Clarity! Reading through all the options and understanding what you should be looking for in a mattress is the most important part. After you understand your own preferences, you can read through our reviews or go to a local store and be better equipped to pick the right mattress. There are seemingly endless mattress options, so preparation before you start is key so that you don’t feel overwhelmed.

What specific kind of mattress do you offer at Mattress Clarity?

The big thing that separates Mattress Clarity from other sites and sources is that we actually personally receive and test all the products on the site. We’re not just researching the materials or consolidating other reviews – we are putting each product to the test! You will see our personal approach in both the way we write and our YouTube videos.

From your website, you offer Hybrid, Latex, Memory Foams, tell us more about the quality of these products and why they are the best?

The mattress market is very interesting because a lot of the choices come down to preference, rather than which one is “best”. Is memory foam or hybrid better? It really depends on your sleep needs and preferences. There are so many factors to consider – materials, sleeping position, body type, firmness preference, price – the list goes on and on. We try to keep all types of sleepers in mind when creating our reviews and choosing our favorites.

Side Sleeper, Stomach Sleeper, Double Sleeper, tell us more about these sleeping positions and how to find the best mattress for them?

Sleeping positions are important because they determine where you’re most likely to feel the most pressure. Side sleeper? Keep an eye on the hips and shoulder. Stomach sleeper? Make sure the hips don’t sink in too much and fall out of alignment. Really the goal for any mattress and sleeping position combo is to align the spine and reduce pressure at any given point on the body.

Since new online mattress hits the market every day, why should we trust you to help us find the right bed?

We are the only ones out there that have personally tested every online mattress on the market! I’ve personally tested over 200 mattresses over the last 5 years – I’m not sure there’s anyone else on the planet that can say the same!

Could you tell us more about your Mattress Clarity Expert team and customer support?

The Expert Team at Mattress Clarity is a group of medical professionals that review our content and make sure that the medical aspects make sense. If we are speaking about spinal alignment, it makes sense to have a MD or physical therapist review the content. If we are discussing aspects of sleep, it makes sense to have a PhD in a related specialty review the content. Though we don’t offer medical advice on the site, Expert Team is an important part of Mattress Clarity to ensure that our content is as accurate as we can make it.

Do you have more information for our readers?

Many of our readers actually find us on YouTube! We spend a lot of time on camera walking you through products, as well as providing general information about the industry.

To find the perfect mattress for you, visit:

To Top

Pin It on Pinterest

Share This