Pinterest Marketing is simply using Pinterest as an effective platform to boost the visibility of your online business. Pinterest marketing isn’t just for bloggers anymore; even for any online business seeking to improve their audience using a visual social platform. Pinterest allows users to create user profiles, pin images to their profiles and share other resources with other Pinterest users. Pinterest also offers a very valuable demographics resource that allows users to find which pins relate to them. Pinterest also allows users to search for images by keyword and provides users with an excellent photo album.
You can use Pinterest for PPC Marketing just as you would a traditional PPC campaign if you have a quality product or service to sell. Pinterest also allows you to test out your branding before launching a full-fledged Pinterest Marketing campaign. This means that if you’ve already created a brand identity for your business. Pinterest can help you test market your personal account, and determine whether or not it will be a wise move to launch a full-fledged Pinterest Marketing effort. Through Pinterest’s analytics capabilities, you can see what keywords are being searched most often and you can make changes to your marketing strategy accordingly. Pinterest’s analytics also allow you to track the amount of times that a user clicks on one of your pins and how often they return to the Pinterest page to check out the newest pin.
With the use of Pinterest Marketing you can better target your audience by organizing your profile and pins based on your target audience. A great Pinterest Marketing strategy is to organize your personal account based on age, interests and subgroups. For example, if you want to target young mothers Pinterest Marketing for this particular group would look like this: mom, baby, mother, children, education, jobs, entertainment, etc. You can then arrange your pins accordingly. This will help you to attract the attention of young mothers, who are typically very interested in parenting, education, jobs and technology.
Pinterest Marketing allows you to categorize your business accounts as well. You can create custom categories, such as “jewelry”,”gift”,”home” and more. By doing this, you can ensure that only your pins show up in search results for these various keywords. Therefore, instead of having your own business accounts listed on a slew of different social media sites, you can arrange your pins according to interests and keywords. For example, if you sell jewelry on pinterest, you can create a category for this specific item and place it in your pinterest account instead of in your own business accounts. When someone searches on pinterest for “jewelry,” your jewelry-related pins will show up at the top of the page when a search for that term is done using those specific keywords.
Image showing Pinterest interface
Finally, in order to get the most from your Pinterest Marketing efforts, you need to build trust with other users. The first step towards this is to place your personal account on your linked blog or site as a guest spot. This will allow you to build a following and get your pins featured on other users’ personal accounts. Additionally, by getting involved in discussions and answering questions within your personal account, you will gain the respect of other users, many of which may end up being followers on their own blog or site. This will give you an advantage over those who have their own business accounts as well.
Pinterest Marketing is a great way to find friends and build a network. With so many people logging in to Pinterest every single day, you have the opportunity to be one of the first people to see something new. By creating content through your social media accounts, you can connect to those who are searching in the same areas as you. Therefore, by putting together a solid strategy that includes placing your Pinterest and links to your blog and sites on your social media pages, you can greatly increase your chances of being noticed and recognized among the vast population of pinterest users.
