In the past decade, Amazon has emerged as the world’s leading online marketplace. As such, millions of people go there each day to find the product that’ll suit them, which has led retailers and manufacturers onto the platform. If you’re selling on Amazon, you’ll be aware of how tough the competition is to generate sales. You’ll have plenty of stores selling products just like yours, so finding ways to be distinctive can set you apart and draw in more business. Here are four ways to easily boost your sales on Amazon.
When people are shopping online, they tend to judge a book by its cover. Attention spans tend to be shorter online than they are in supermarkets or stores, which means that they rarely have the time to fully read a product description or to see the nuances that make your product better than that of your rivals. As such, you need to present your products as amazing, beautiful, and opulent from the get-go. Use rich media and high-quality photographs to do this, enticing web users to click on your listing within the crowd.
All businesses on Amazon can benefit from advertising on the platform. There are many ways to do this, facilitated by Amazon itself. You can have your products recommended or sponsored, or you can instead partner with an agency such as Nuanced Media to set up programmatic adverts that tend to target only the web users that you’re interested in bringing to your online stores. You should use advertising on products that you know are popular but aren’t getting the hits that your rivals are. It’ll help you improve your ranking on Amazon and draw in far more sales.
You needn’t only advertise on Amazon itself. Often, web users will be shopping through Google or Facebook before they arrive at someone’s Amazon listings page. This means that if you’re not maintaining social media channels and a presence on Google, you’re going to be missing out on valuable custom that your rivals will certainly be capitalizing on. Set up social media pages as soon as possible if you don’t have them already, and consider using social media advertising and marketing techniques to show off your products to a huge number of consumers at once.
Finally, Amazon tends to promote those stores and those products that are running discounts. After all, consumers love a discount, and a special offer will always give them that extra nudge through to the checkout – especially if the clock’s ticking on the deal or there are few products still left in stock. Use this feature of Amazon to carefully manipulate your success on the platform, drawing in purchases for products that you’ll make a little less money on, but will help make your store more prominent overall on Amazon.
There you have it: four important and easy ways in which you can boost your sales on Amazon in the coming months, generating more income that you can reinvest in your store.