Brand consistency is crucial for any business, large or small. Your employees are walking billboards for your company, so they must look unified and professional.
One of the easiest ways to achieve this is by having them wear uniforms. Not only does this make your staff look more polished, but it also makes them easily recognizable to customers and clients.
Designing a uniform may seem daunting, but it doesn’t have to be. Follow these 8 quick steps, and you’ll have a uniform representing your brand in no time.
1. Determine the Purpose of Your Uniform
With any business, it’s essential first to establish what you want your employees to project while representing your company. Do you want a more professional look to reflect the serious nature of your work? A uniform can help with that. Are you a trendier business trying to attract a younger demographic? In that case, you’ll want uniforms that are stylish and on-trend. Knowing the image you want to present will help guide the uniform design process.
2. Choose A Color Scheme
Once you have an idea of the overall look you’re going for, it’s time to start narrowing down your choices. One of the most important decisions you’ll make is choosing a color scheme for your uniforms. You’ll want to pick colors that complement each other and coordinate well with your company’s branding. If you’re not sure where to start, you can always consult with a professional designer, Or you can do it with Canva Pro. Moreover, it’s important to remember that not all colors work well together. So, be careful when making your selections.
3. Select Appropriate Fabrics
The fabric you choose for your uniforms will also play a big role in the overall look and feel of the finished product. If you want a more traditional look, wool or cotton might be the way to go. Consider using synthetic fabrics like polyester or nylon for a more modern aesthetic. And if you’re looking for something easy to care for, wrinkle-resistant fabrics might be the best option. After all, you want your employees to be comfortable while wearing them. Not to mention, the fabric should also be able to withstand frequent washings.
4. Incorporate Your Company Logo
As with any business clothing, you’ll want to ensure your custom work uniforms prominently feature your logo. This is a great way to promote your brand and ensure that employees are easily recognizable to customers and clients. If you’re unsure how to incorporate your logo, a professional designer can help.
5. Accessorize Wisely
In addition to choosing the right fabrics and colors, you’ll also need to select the right accessories for your uniforms. Things like ties, belts, and buttons can help to pull a look together. And if you want employees to be able to personalize their uniforms a bit, you can always offer them a choice of different accessories. Also, consider name tags and ID badges when designing your uniforms.
6. Follow Trends – Within Reason
It’s always important to be aware of the latest trends, especially in fashion. But you don’t want your uniforms to look so trendy that they’ll be out of style in a few months. A good rule of thumb is to incorporate trends in small ways, like accessories or colors. That way, if a particular trend falls out of favor, it’s easy to make a change without completely overhauling the entire uniform.
7. Get Feedback from Employees
Assuring your employees are happy with their company uniforms is crucial to the success of any uniform program. After all, they’re the ones who have to wear the uniforms day in and day out. So it’s important to get their input before finalizing any decisions. You can do this by conducting surveys or holding focus groups. Be sure to offer employees a chance to try the uniform before it’s adopted company-wide. That way, they can give you their honest feedback.
8. Make Sure the Uniforms Fit Well
No matter how great your employee uniforms look, they won’t be effective if they don’t fit well. That’s why it’s important to ensure employees try on their uniforms before they’re required to wear them. It will help ensure that the uniforms are comfortable and look good on everyone.
9. Train Employees on How to Care For Their Uniforms Properly
Once you’ve sorted your uniforms, it’s important to ensure employees know how to take care of them. This includes things like washing and ironing instructions. You should also have a policy for what to do if an employee damages or stains their uniform. Also, be sure to provide employees with a list of approved cleaners and tailors in case they need any alterations or repairs.
10. Have a Plan for Uniform Changes and Additions
No matter how well you plan, changes will always need to be made to your uniform program. That’s why it’s important to have a system to make those changes. Whether adding new items or removing old ones, you should have a process for making sure those changes are made quickly and efficiently.
Following these steps, you can design the perfect uniforms for your business. Just remember to involve your employees in the process and to have a plan for making changes down the road. With a little planning, you can create uniforms that will help your business look its best.
Arcus Apparel Group can help design and manufacture uniforms for your organization. Whether you need custom uniforms, T-shirts, custom workwear, or something from a catalog, they can provide the perfect solution for your business.