What you need to keep in mind is that a good pitch needs an impactful introduction and attractive content that draws attention to the presentation of an innovative solution or product/service.
How to do this? Here are some tips on how to structure an ideal pitch:
- Be clear
The most important step for any type of presentation is clarity. Having clear ideas about what you want to talk about and where you want to reach will facilitate the next steps and help your audience understand and absorb your ideas more easily. Reflect on the following items:
- Do I know the audience well?
- Have I already made an assertive diagnosis of the audience?
- What is my main objective?
- What will my language be?
- Prioritize information and separate the interesting from the relevant
The intro is powerful! Give it the attention it deserves. Grab attention and establish context initially. Throughout the content, prioritize information so that the audience understands your purpose. It is important to describe what the core problem is and how your idea or product proposes to solve it.
In a clear and objective way, highlight the benefits and advantages of what you are proposing and how you collaborate in solving the problems presented.
- Use visual aids
In order to present well and ensure that your audience is keeping up with you, prepare visual materials that can get your audience’s attention. Using photos, videos, and slides can help you demonstrate and give your audience a visual representation of your topic. Create a visually appealing presentation to keep information in your audience’s minds and maintain their interest in your presentation.
- Use storytelling
The storytelling technique continues to be an excellent way to move and hold the attention of the audience. You can use this to your advantage. One tip is to use, for example, storytelling techniques, which help when building a narrative capable of engaging and involving people, be they customers, leaders, employees, or investors in your idea.
- Use mental triggers
One of the best techniques to attract the public is using mental triggers. They have great power to activate your audience’s subconscious and make your pitch even more effective. The most commonly used triggers in business presentations are social proof, authority, scarcity, stories, and reciprocity.
- Be authentic and show passion
An authentic person who is passionate about what he says conveys confidence and increases the chances of approaching the public. In addition to having more ease in being objective and assertive according to what you want, seek authenticity in everyday life and for presentations.
- Keep examples and data in mind
A good argument based on data carries more weight. Therefore, search for data and examples on the subject you are going to talk about. That way, it will be easier to convince others that your point of view should be followed by others. Seek to build arguments based on the audience.
- Prepare for Tough Questions
An audience of investors, for example, will not want to spend money on a proposal that is not, in fact, adequate for their expectations. Train and prepare for easy and difficult questions to ensure that you will be able to clarify the main points of attention that may arise in relation to your project.
- Beware of body language
During a presentation, body language can be more relevant than the words you say. After all, posture, gestures, and facial expressions can convey credibility, confidence, firmness, and security to the public.
- Have an impactful ending
A shocking ending changes everything. Your last lines are what the audience will remember, so strive to close on a high note. And more: whether to support, participate, or acquire your product, service, or idea, it is important to encourage the audience to take some action. That’s how a good pitch works.
- Study and practice
It’s no use planning an amazing pitch if you can’t remember anything at the time of the presentation. Preparation is very important for a successful speech. Practice at home with parents, friends, and colleagues so that you can gain more confidence in what you propose to say.
Being successful in presentations requires communication skills that are not innate or natural. With practice and a lot of training, they can be honed for context, audience, and message.