Video content is trending on social media and creates sizable engagement. Most social media algorithms back video content, which has become a powerful tool for branding and marketing. Videos have significantly higher chances of becoming viral than static posts. If you look at leading brands and businesses, most have integrated cutting-edge video content into their marketing campaigns. In our opinion, and per research, videos have a higher viewership rate, engagement and reach.
Video consumption on social media platforms like Facebook and Instagram has drastically jumped. On average, there are 8 billion average daily views for videos on social media. However, creating engaging and unique videos for social media is highly competitive. If you plan to create social media videos, here are some tips and tricks to help you up the game.
It is challenging to make videos online unless well-planned. Do a complete research and decide to ideate the concept and the content. The first step to creating engaging social media videos for the brand is understanding the audience and the kind of concept that appeals to them. Here are a few ways to plan the content for maximum engagement.
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All social media channels are different, so it is crucial to create versatile content. For example, short-form video content like Reels is backed by the algorithm of Instagram. Likewise, for LinkedIn, videos need to be better planned and formal. However, if you plan to share long-form video content, YouTube is the best platform. Hence, avoid posting the same content on all social media channels. As you brainstorm ideas, prepare a schedule and stick to it to maintain consistency. Here are some variations in content received positively on social media:
Once you have brainstormed enough on the idea and have a plan, the next is to start the recording process. You do not need expensive cameras and gears to make videos online; however, it is the basic setup and the idea that does wonders. The recording is fun, and it is easy to create incredible videos using your smartphone. It is great if you have a DSLR, but a smartphone will suffice for beginners. Here are some essentials you need to create professional-grade social media videos:
A rookie mistake most people make is putting out the video on social media without editing. While recording the video, much needs to be trimmed. Online video editors are easy to use and require no technical knowledge. The in-built editing tools are easy to use, enhancing the video quality by playing with several factors like brightness, exposure, saturation, clarity, etc. Many video editors include tons of pre-made templates customized for different social media platforms, making video creation and editing even more manageable.
Video SEO is integral yet overlooked and helps increase the video content’s visibility. Optimizing the video’s SEO is vital before sharing it on social media. Here are a few ways to optimize SEO before sharing the same:
Once the edited video content is ready, share it across social media platforms and do not forget to use appropriate hashtags. An effective way to enhance the engagement for the videos is to share them across multiple platforms. Conduct complete analytics of the video stats, time of maximum engagement, and research on the target audience before sharing. Schedule when to post the video to create higher audience engagement.
Video content dominates social media, and brands need to use videos to increase engagement. Creating engaging videos takes some time and planning. It is crucial to keep an eye on the competition and be inspired to inspire and create fresh videos defining your brand. If you have just started making videos to learn or for social media, the above tips are great to kick-start the video creation process.
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