Digital Marketing

How to Create a Cohesive Brand Image Online

Establishing a harmonious image is incredibly important when building a following online. This isn’t just for aesthetic purposes but also has many other advantages.

Alongside increasing engagement, it shows that you are reliable and trustworthy. Potential customers are much more likely to make a purchase if the content you are creating is of high quality.

In this article, we will discuss how you can create a more cohesive brand image online.

Are you interested in learning more? Then keep on reading!

Design a theme that represents your brand.

The first step in creating a cohesive brand is to design a theme. This should reflect your business practices, products, and pre-existing features, such as your logo.

Color schemes, fonts, textures, and graphics are all aspects that can be included. Trust us when we say it will make it much easier to plan and organize content in the long run.

Use the same editing tools and techniques.

One simple way to ensure that your posts look similar is to use the same editing tools and techniques. Whether you’re applying filters, a picture background remover, or college apps – the same software will ensure that your images remain connected.

If you have multiple people that take control of your accounts, remember to keep them updated with any changes. This way, you don’t get accidental inconsistencies depending on who is uploading.

Develop unique and custom design elements.

Many people think that being cohesive takes away your uniqueness and creativity, but this is far from the case. Yes, you should maintain consistency, but you can also experiment with custom design elements.

Having your own logo and personalized graphics will only help boost your visual appeal. Not to mention it builds brand awareness and makes it easier for your business to be identified.

Keep comments, words, and phrases consistent. 

While you may be focusing all of your energy on your images and photographs, don’t forget to pay equal attention to your writing. Your brand voice should have the same tone and level of formality.

For some businesses, this can be quite relaxed, but for others, it may be formal and direct. How you write will depend on how you want your audience to perceive you.

Don’t forget to consider all platforms.

Finally, another thing that you want to remember is that you have to consider all platforms when implementing the above. Your socials should look similar across every account, including Facebook, Instagram, Twitter, Tik-Tok, etc.

Try and get into the habit of updating each of them frequently. You can do this by setting posts using a scheduling app, such as Sprout Social, CoSchedule, or Feedly.

Final words.

And that’s it! These were some tips to help you create a more cohesive brand image online. The key to success is to ensure that you plan ahead and follow a strict process. It may take a while to establish yourself, but everything will come together once you’ve found a rhythm.

Good luck!

Angela Scott-Briggs

Editor, TechBullion.com | Interested in Innovations in Business, Finance, and Technology .

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Angela Scott-Briggs

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