Here are four benefits you can stand to gain from using a good SEO agency to spearhead your SEO campaign.
- SERP Ranks Improvement
Unless you are living under a rock, you should be acquainted with the term SERP, it’s an abbreviation for Search Engine Result Page. This is essentially the results page that you see after you’ve entered a query on a search engine.
However, the most intriguing thing about SERPs is that (similar to the search engine index) the search results appear according to their rank. Other than the sponsored ads, the number one result is the most augmented – consisting of content that (per search engine algorithms) answers the search query best.
In most cases, sites that appear on the second, third, and subsequent pages are ranked lower by search engines and usually have a fraction of the answer or merely mention the keyword briefly.
When you enlist an SEO agency, among the things you can count on is the continual rise in your business site ranking.
For instance, keyword research will be done to assist lure the right type of target audience to your site, and then the website’s design, structure, and content will be optimized for improved readability, navigation, and general user experience (UX). This will place your site on the right track to becoming an authority figurehead on SERPs.
- Organic Traffic Growth
Web traffic is the backbone of a digital business. As with a physical brick-and-mortar store, where the owner waits for a client to walk in, when it comes to an online owner, you’ll require a considerable amount of traffic to your site to raise customer conversion rates as well as the value of your website. A professional SEO agency should be able to draw traffic directly to your website.
However, you should note that it shouldn’t be just any type of traffic – it needs to be Organic. Don’t waste your breath luring billions of bugs to a site as there won’t be any record of a sale occurring. The objective should be reeling in actual people (importantly your target audience or target market), in order for the conversion rate to go up and you can raise revenue and sales.
To rump up organic traffic for a site, most SEO agencies use several tools and methods. The off-page, on-page, and technical site SEO will be evaluated and reconfigured along with tracing the site’s secondary and primary traffic sources for improved optimization.
- Audience Targeting
Another benefit that online business owners stand to gain from enlisting a reputable SEO agency is assistance in targeting the correct audience. Outsourcing your SEO campaign to a professional SEO company will help drive more qualified traffic to your site as they will target only your audience and not the world.
This is possible by the use of high-intent keywords, implying that you can incorporate phrases that you think your target audience is most likely to search for. This way, when a person searches for these phrases, your site shows up first.
- SEO Analytics and Reporting
This can help differentiate between a good SEO agency and a bad one. A good SEO company should ideally send back reports of SEO analytics that demonstrate the position of your site
Some of the elements the report should cover include keywords that ranked better for your website and audience, Campaigns conducted on your website, modifications done to the website along with the outcome of the service (traffic volume, traffic sources, keyword rankings, and revenue generated).
The descriptions and content of the result will assist you to decide if you should continue hiring that SEO agency, or consider a replacement SEO company.