Digital Marketing

How to Choose a White Label SEO Agent

How to Choose a White Label SEO Agent

SEO reselling is the solution for digital marketing companies that want to offer their clients more SEO services, but don’t have the staff in-house to do it. You can contract with a white label SEO agency, who will do the work you need. Then you can resell the SEO deliverables to your clients under your brand.

Of course, you have to choose a white label SEO agency you can work with – someone who will offer good results for your clients, provide good customer service, and show you examples of work done on previous campaigns. You’ll also want to work with a company that is transparent about pricing and avoids dishonest practices. Here’s what you need to do to choose the right white label SEO agency.

Look at Their Website

It might sound simplistic, but you don’t want to work with an SEO agency that can’t put together a decent website. How an agency presents their own website will be how they present your clients’ websites, and how well a website is put together can really affect its search engine rankings. Make sure the agency’s website is easily navigable and loads fast. It should have clear, easy-to-consume content and it should have a blog full of optimized content to draw more traffic to the site. 

Check the Reviews

Most good white label agencies are going to put reviews and testimonials from previous clients on their website. You should definitely look for them there – no testimonials is a sign that an agency might not have great relationships with their past clients. You should also look on other ratings and review sites for reviews of any white label SEO company before you get into a reselling relationship with them. Sites like Google Business Profiles, Facebook, Capterra, Better Business Bureau, Trustpilot, TrustRadius, and G2 might contain reviews for white label SEO companies.

Review the Case Studies

Case studies of previous SEO campaigns an agency has run show you what results they achieved and how they achieved them. Ask for case studies for SEO campaigns done for businesses similar to your clients’ and within your budget. Companies should be able to provide previous examples of their work and back up the claims they might make about the quality of their service with real life examples, even if they can’t show you case studies because of non-disclosure agreements.

Ask the Right Questions

You want to make sure that any white label SEO agency you choose is going to use SEO best practices, and that means asking the right questions. For example, you need to know:

  • What process do you use to boost a website’s ranking?
  • What are your areas of SEO expertise?
  • What SEO software tools do you use?
  • How have you helped other agencies?
  • Do you offer service packages and how much do they cost?
  • How many years of experience do you have?

You’ll want to watch out that an agency doesn’t engage in any black hat practices, such as keyword stuffing, duplicating content, hiding links or text, buying backlinks, or cloaking

Verify Customer Service Options

SEO resellers contract with white label SEO agencies and then sell the deliverables they buy onto their clients under their own brand. That means that if the agency you’re working with has bad customer service and you can’t get answers for a client that has questions, it’s going to make you look bad. The client isn’t going to know that you’re waiting on a third-party agency for an answer. They’re just going to think you’re being hard to get hold of or giving them the run-around. Make sure you’re working with an agency that offers you great customer service so you can offer the same for your clients.

Get the Right Price

Pricing should be transparent and straightforward. A lot of white label SEO agencies are going to offer monthly package rates, which buy you a certain number of hours of work per month. Some agencies, especially smaller ones, and freelancers will offer hourly rates or project-based pricing. But most agencies will work with you to create a custom pricing model if you need one. 

Choosing the right white label SEO agency to meet your clients’ needs isn’t easy – nor should it be. It’s a big decision that can make or break your business, and it’s one you need to take very seriously. Choose the right white label SEO provider, and watch your company thrive – or choose the wrong one, and watch it fail. 

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