Using the proper means of payment for your business is one of the most crucial decisions you will ever have to make when setting up your e-commerce website. Once you get started and have the right payment gateway, your business grows to attract more loyal return customers. Payment providers enable sellers or vendors to accept payments electronically in their online stores.
Factors to Consider While Choosing a Payment Gateway Provider
Ensure that your Customers Feel Secure and Safe
Big companies today, such as Amazon and Walmart, have taken the online buying and selling experience to the next level. As a result, they have significantly raised the expectations of customers across the United States. So, even if you have a small business, reliable white label payment providers such as Paypound ensure your customers’ payment options are secure and of high quality.
White label payment gateways are designed to mimic your website’s user interface and design. As a result, customers will feel safe when making payments without being redirected to a third-party website.
Make Sure Transactions are Effective
A survey shows that more than many customers would leave what they want to buy on a website if they’re forced to register for a separate account to make a purchase. Therefore, if your checkout procedures involve enrollment, make sure there is an option for the customer to enroll as a guest without providing KYC details.
The payment procedure you chose should be simple and free of any unwanted form fields. To enable a simple checkout process, it is safer to remove the filling of unnecessary information, such as billing and shipping information. These should only be done on your official website if necessary, not on a third-party website.
Make Checkout Easy on All Devices
In the past 2-3 years, approximately 79 percent of all eCommerce sales were made with smartphones. This percentage is rapidly increasing. As you choose your payment options, ensure that it is accessible on different mobile devices and network types.
Buyers today enjoy the comfort of making e-commerce payments conveniently with the use of any mobile device. In the coming years, this would completely replace buying from traditional PoS terminals. So, to ensure easy buying and customer comfort/ convenience, buyers can pay with their mobile phones and tablets. Payment shouldn’t be restricted to desktop or laptop devices.
Effective Customer Support
Today, most payment services offer support or solutions to problems customers face by providing emails or phone numbers for contact. Users, in turn, can follow step-by-step instructions to rectify an issue they may face during payment. The service provider you pick should ensure effective customer support by providing a means of communicating with live customer service agents within office hours. As seen on Paypound reviews customers value quick responses in resolving issues they encounter.
It would be wise to consider using a white-label payment provider that provides fast and effective customer service to keep your customers happy. Considering these factors above would help you pick the best payment provider suitable for your business.