How To Check Product Authenticity

Are you concerned about the genuineness of a product you purchased? In a world filled with counterfeit goods, it’s essential to ensure that what you’re buying is original. This comprehensive guide will walk you through the process to learn how to check product authenticity. 

By following these steps, you can protect yourself from scams and make informed purchasing decisions.

Look for Security Features

To check product originality, look for security features like holograms, serial numbers, watermarks, or special packaging. Familiarize yourself with these features by visiting the brand’s official website or contacting their client service. Some brands use advanced technologies like RFID tags or NFC chips embedded in their products for verification purposes. These technologies provide an extra layer of security and are difficult for counterfeiters to replicate accurately.

Verify the Packaging

Counterfeiters often neglect the quality and accuracy of encasing. To check product credibility effectively, follow these steps:

  • Look for features like holograms, serial numbers, watermarks, or special packaging.
  • Examine the packing for poor printing, misspellings, or inconsistent logos.
  • Check for tamper-evident seals and sturdy wrapping materials.
  • Verify unique identifiers on the covering, such as QR codes or holographic labels, using the brand’s official website or dedicated mobile applications.

These steps will help you to spot bad quality fakes but it is not enough to identify a real product

Check the Labels and Tags

To ensure product legitimacy, check the labels and tags for clear and accurate labeling, including the brand name, logo, product details, and safety information. Original items have neatly printed stickers with sharp and clear text, while forged products may have poorly printed markers with faded text. Look for any signs of tampering, such as reattached stickers or removed tags. Some products may have additional identifiers or holographic stickers that provide further confirmation

Authentiscate Serial Numbers

To validate the legitimacy of a merchandise, follow the steps below:

  •  Locate the unique serial code on the product or covering.
  • Cross-reference the serial number with the producer’s records.
  • Contact the fabricator directly or visit their official website for traceability.
  • Use online verification tools or dedicated portals provided by some brands.

Remember, while serial codes offer traceability information, they should not be solely relied upon for confirming legitimacy. Forgers can replicate serial identifiers, potentially leading to misidentification of real and fake merchandise. Serial numbers primarily serve traceability purposes and should not be used as the sole determinant of validity.

Seek Professional Opinion

If you’re unsure about how to check product authenticity, you can also seek a professional opinion from validation experts. They can help determine if the item is okay, and have the expertise to spot even the most convincing copies.. Look for reputable verification services and consider reviews, certifications, or affiliations as indicators of their trustworthiness. Keep in mind that expert approval services may charge a fee, but the peace of mind they provide is invaluable. 

Utilize Anti-Counterfeiting Technologies

In the fight against counterfeiting, AlpVision offers advanced anti-counterfeiting systems such as AlpVision Fingerprint® and AlpVision Cryptoglyph®. These mechanisms utilize digital imaging and cryptography to create invisible and unforgeable markings on goods. These markings can be detected using specialized scanners or smartphone applications, providing an additional layer of security for brands and consumers. To learn more about AlpVision’s anti-counterfeitingsystems, visit their website: Anti-Counterfeiting Technology.


Checking the reliability of a product is crucial in today’s market flooded with imitations. By following the steps outlined in this comprehensive guide, you can safeguard yourself from fraudulent goods and make informed buying decisions. Remember to look for security features, verify the wrapping, check labels and tags, verify serial numbers, seek professional opinions, and utilize anti-counterfeiting technologies. Stay vigilant and protect yourself from counterfeit scams. You can access Alpvision’s full toolkit via the links below AlpVision – Anti-Counterfeiting TechnologyAlpVision – Counterfeit Protection.


To Top

Pin It on Pinterest

Share This