Logistics services, like any other business, need appropriate advertising. Contrary to popular opinion, freight forwarding marketing doesn’t have to be boring. Although TV commercials are fine, be ready to reach for new media and other creative ways of presenting your offer. Check how to communicate effectively with clients and business partners to make your company grow faster and more profitable.
1. Website upgrade
Remember that the website is a showpiece of the business. So make it visually attractive, informative, and user-friendly. Don’t overload it with intricate elaborations. Nobody has time for this. Instead, focus on what you can provide for your clients. Show your main ideas and core values. Texts should be communicative, not too long, and easy to read. A simple glance at your site should provide the potential client with all the necessary information. Use typographic measures that will improve the readability of the text, for example, paragraphs, bolds, bullets, etc.
2. Social media
LinkedIn and Facebook unquestionably are the most impactful media for logistics marketing to cover. So let’s go! Create profiles and keep them interesting, regularly sharing new content. Post information about the company’s day-to-day life, its employees, and running projects, as well as industry news. For example, you can create a series of short videos to show how your company operates. Introduce the people responsible for specific areas of your business. Tell your viewers about the daily challenges of logistics companies and how you deal with them.
Besides creating your own content, share the industry data from reliable sources, and comment on crucial topics from the expert’s point of view.
Your social media profiles should seem alive. Since your website gives an overall image of your company, your socials should prove that you are up to date with everything happening in the industry. Show that you have the knowledge and competence and are ready for new challenges.
3. Content marketing
Content marketing is a long-term strategy for building high brand authority in a given sector. The results will come over time, but it’s worth the wait. Many logistics marketing strategies are based on developing valuable content aimed directly at the target audience. The transport industry is exceptionally dynamic, so your clients may feel a bit confused. You can help them by creating highly educational content, such as infographics, handbooks, instructional videos, or webinars. Make your communication platforms a valued source of industry information. In this way, you will build authority and high brand recognition.
4. Event marketing
Industry events are a marvelous opportunity to introduce your services and build new partnerships. Don’t hesitate to participate in logistics events to promote your brand and services. You may also consider organizing your own event and inviting representatives of your industry and related sectors to attend it. In this way, you can get to know each other better, exchange experiences, and establish potentially fruitful cooperation.
Sponsorship is one of the most effective marketing platforms for your business. Unlike the traditional forms of advertising, patronage creates an instant bond based on loyalty and a sense of responsibility. Sponsoring sports and cultural events allows you to build a positive brand image while increasing your company’s recognition and credibility. In short, you give support, and you get one. This kind of win-win situation is quite unique and definitely worth the money.