How This Startup Became a Secret Weapon for Financial Institutions 

Finding the right customers is the driving force for business success. From researching leads, exploring opportunities, and converting prospects, to closing deals, the game of searching and delivering consumer needs is endless. As the age of modernization progresses, leaders know that data optimization has become the fuel to accelerate growth and profitability. This is particularly true in finding small and medium business (SMB) opportunities for enterprises and financial institutions, as data contains an abundance of prospects that could lead to sales.

The tricky part is not all data is valuable. While companies try to gather, analyze and verify which prospect offers the maximal potential for conversion, the research part of this entire cycle becomes all too time-consuming, tedious, and repetitive – often to no avail. As a result, a tremendous amount of time, resources, and energy are spent on researching and not on the actual sales process of closing deals. This is a deep void that needs to be filled and a call for the disruption that is bound to occur. Tarci, an Israel-based tech startup, aims to become the secret weapon for financial institutions and enterprises by turning big data into actionable insights via billions of signals from diversified sources.

Continuous Intelligence Engine

Tarci was founded in 2019 after CEO and Co-Founder Leetal Gruper and CTO and Co-Founder Sergey Bahchissaraitsev saw a clear and critical gap in the market: the lack of accurate and actionable data on SMBs. The company’s inception was based on its commitment to using data to identify a customer’s likelihood to convert, taking away a significant chunk of every team’s research time. This is done through their Continuous Intelligence Engine which connects hundreds of data sources to create a unified view of a company. Their in-depth data tagging system and state-of-the-art AI technologies create dynamic SMB data – highlighting real-time indications of opportunities throughout the customer life cycle. In a nutshell, Tarci enables companies to be several steps ahead.

Instant SMB Opportunities

Static data requires significant time for manual verification. From the initial prospect analysis to the back-and-forths, the long hours wasted in steps that often yield underwhelming outputs sidetrack a company’s path for growth. Tarci bridges this gap by providing SMB opportunities in minutes, allowing teams to focus on the most crucial step: closing deals.

Tarci’s dynamic SMB data refreshes weekly, giving enterprises highly accurate company profiles that match what they offer. The success rate of this continuous intelligence engine has proven to minimize every company’s research time to 10%, to dwindle the qualifying first call round at 9%, and to boost closing deals to a staggering 81%.

Serving a Range of Financial Sectors

Tarci’s cutting-edge solutions are customizable to a range of financial sectors, including:

  • Payments and Merchant Services – As a highly competitive sector, the payments marketplace utilizes Tarci to acquire opportunities via a weekly list of businesses that need their solutions. Simply put, they can get to customers even before they start shopping.
  • Insurance and Benefits – Every business regularly undergoes insurance reevaluation every time they open at new locations or hire new employees. Through Tarci’s continuous intelligence engine, insurance companies get a weekly list of businesses that need new or extended insurance and benefits coverage.
  • Banking and Business Loans – Every banking and loan agent knows that finding customers with a high likelihood of approval is a daunting and challenging task that often requires a series of trials and errors. Tarci counters this tedious process by offering a list of detailed profiles of the best converting loan seekers.

Tarci’s dynamic data continuously optimizes the efficiency and productivity of customer-facing teams at Fortune 200 companies, including leading financial institutions, insurance companies, and enterprises that sell to SMBs.

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