How SoftOrbits built one of the most convenient background removal tools on the market
SoftOrbits is an image data processing software development company founded by Eugene Ustinenkov in 2006. Created to provide amateur photographers with utilities that will save time on tedious tasks, SoftOrbits quickly became one of the niche-leading companies with over a million yearly downloads, 300,000 users, and recognition from some of the industry giants like CNET, OISV, and Softonic.
Recently, SoftOrbits has upgraded some of its tools with AI functionalities, resulting in Photo Background Remover downloads increasing by more than 22%. The team behind SoftOrbits is convinced that the tool’s new capabilities make it one of the easiest-to-use utilities in the current market.
“We see how users react to AI in general — while some welcome new opportunities provided by it, a lot of people are highly skeptical when it comes to AI use for creative purposes. It is clear why — most photographers want to remain authors of their work and control every step of the process. That’s why so many startups fail — they focus on the wrong aspect of AI,” says Eugene Ustinenkov, CEO of SoftOrbits and AlarmFront.
SoftOrbits made a bet on using AI to deal with menial non-creative tasks, which turned out to be significantly more appealing to the target audience. Not only have downloads increased, but the overall user satisfaction has also reached new heights.
“When AI is used to help creators instead of replacing them, they can see its appeal. SoftOrbits always focused on developing tools that make the creative process more fun and simple, dealing with tedious, time-consuming, and frankly boring tasks, and we made the same bet on AI. Why remove all the backgrounds manually when you can do it with the press of a button and get the same result? There is nothing that meddles with self-expression, just pure convenience — and our users love it,” says Eugene Ustinenkov, CEO of SoftOrbits with over 10 years of software development experience.
SoftOrbits’ Photo Background Remover relies on in-built AI to enable automatic background removal that only takes five seconds. The tool is capable of detecting and removing shadows and getting rid of the white background from clipart. Not only that, Photo Background Remover offers a Batch Mode, allowing users to remove backgrounds from multiple pictures at once, with an option to choose a solid color background or any other background if needed.
Even though Photo Background Remover became one of SoftOrbits’ most downloaded tools this year, the team doesn’t intend to rest on their laurels. SoftOrbits already has huge plans for the future, which include switching to an entirely new distribution model to increase the convenience and accessibility of their tools, expanding their reach even further.
“We have been considering transitioning to the SaaS model for quite some time now, and we’re finally on the track to achieve it. Admittedly, the process is going to take some time, but we’re fully committed to ensuring our clients will get the best possible experience and global access to our utilities, whether it is Photo Background Remover or anything else,” says Hannes Jansen, writer and editor at SoftOrbits.
Want to connect with SoftOrbits?
Whether you’re a client interested in SoftOrbits’ products or a business owner willing to partner with the team, you can reach out at support@softorbits.com or visit softorbits.net.
